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The Power of BookTok: Authors and Their Books That Went Viral

BookTok has become a popular platform for book lovers to share their reading experiences, recommendations, and opinions. With millions of users, the platform has the power to turn books into bestsellers and authors into overnight sensations. In this blog post, we’ll explore some of the authors and their books that went viral on BookTok.

“The Song of Achilles” by Madeline Miller

This book has been a favourite of BookTok users since it was first published in 2011. The novel, which retells the story of the Trojan War from the perspective of Patroclus, Achilles’ lover, became even more popular after it was recommended by Taylor Swift in a tweet. The book’s beautiful prose, compelling characters, and emotional storyline have made it a must-read for fans of historical fiction and Greek mythology.

“The Silent Patient” by Alex Michaelides

This psychological thriller has been a sensation on BookTok since its release in 2019. The novel, which tells the story of a woman who has been accused of murdering her husband and has not spoken since the crime, has become a popular choice for readers who love twisty, unpredictable plots. The book’s shocking ending has been the subject of many BookTok videos, with users sharing their reactions to the final twist.

“They Both Die at the End” by Adam Silvera

This young adult novel has been a favourite of BookTok users since its release in 2017. The book tells the story of two boys who receive a phone call on the same day, telling them that they will die before the end of the day. The novel’s emotional storyline, diverse representation, and beautiful writing have made it a popular choice for readers who enjoy heartfelt and poignant stories.

“The Seven Husbands of Evelyn Hugo” by Taylor Jenkins Reid

This novel has been a sensation on BookTok since it was recommended by Emma Roberts in a video. The book tells the story of a Hollywood icon, Evelyn Hugo, who reveals the secrets of her life to a journalist. The novel’s complex characters, glamorous setting, and unexpected twists have made it a popular choice for readers who love historical fiction and celebrity culture.

“The House in the Cerulean Sea” by TJ Klune

This fantasy novel has been a favourite of BookTok users since its release in 2019. The book tells the story of a government worker who is sent to investigate an orphanage for magical children. The novel’s charming characters, whimsical setting, and heartwarming storyline have made it a popular choice for readers who enjoy stories that are both fun and touching.

“Mexican Gothic” by Silvia Moreno-Garcia

This horror novel has been a sensation on BookTok since its release in 2020. The book tells the story of a socialite who travels to a remote Mexican village to check on her cousin, who has married into a wealthy and mysterious family. The novel’s eerie setting, suspenseful plot, and Gothic atmosphere have made it a popular choice for readers who love horror and suspense.

“The Gilded Ones” by Namina Forna

This young adult fantasy novel has been a favourite of BookTok users since its release in 2021. The book tells the story of a girl who discovers she is immortal and must fight against an oppressive empire. The novel’s strong female characters, diverse representation, and thrilling action have made it a popular choice for readers who enjoy stories that blend fantasy and social commentary.

BookTok has the power to turn books and authors into overnight sensations. These seven books are just a few examples of the many titles that have gone viral on the platform. Whether you love historical fiction, horror, fantasy, or young adult novels, there’s something for everyone on BookTok.

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