Literary Inspired

December 2023

Custom author marketing services for indie and traditional authors, created by Literary Inspired.

Interview with Kelsey Painter, author of We’ll Meet Again

Welcome back to my Author Spotlight series, where I shine a bright light on the talented authors within the indie romance community. This series aims to celebrate authors who bring their unique voices to the romance genre, connecting them with readers who crave diverse and enthralling love stories. In this edition of Author Spotlight, Kelsey Painter takes centre stage to share her writing journey, insights into her creative process, and a closer look into her latest book, “We’ll Meet Again”. This tantalizing masterpiece beckons you into a world where the beautiful game of soccer intertwines with the magic of love. A tale of fate, passion, and those inexplicable connections that transcend boundaries. Dive into the heart of “We’ll Meet Again,” where we meet Ethan Knight, a Southern striker with a sweet charm, and Billie Axton, a determined legal assistant from the bustling city of London. Their journey through the pages of this novel is a blend of emotions, aspirations, and undeniable chemistry that’s bound to leave your heart racing and your soul yearning for more. But enough of my introduction – let’s hear directly from Kelsey as she unravels the layers of her writing process, shares the inspiration behind “We’ll Meet Again,” and offers a glimpse into the world of indie romance creation. What inspired you to write “We’ll Meet Again”? Can you tell us about the journey that led you to this particular story? We’ll Meet Again was inspired by a desire to combine some of my favourite things: two shows – Ted Lasso and Band of Brothers; and two hobbies – soccer and romance novels. The idea came to me as I was driving (as most of my ideas do), about two people who didn’t get a happily ever after, getting another shot at it. I ran the basics behind the idea by my best friend (who I dedicated the book to) and she was so encouraging. I think I started writing it the next week! The book revolves around the worlds of soccer and romance. How did you approach blending these two elements together, and what challenges did you face in creating an authentic portrayal of both? Like any sports romance, I knew there were plenty of people fantasizing about footballers based on fanfic I was seeing. And during the World Cup when I was seeing all kinds of edits and fan pages on TikTok and Instagram. These guys are hot! People desire them! And I knew that was perfect material for a great romance novel. Also because I, personally, was looking for a soccer romance book and was struggling to find any that I actually enjoyed and the author knew enough about it. I am a MASSIVE football fan myself, so I knew I could create something that was as close to English football as we see on TV while stretching a few things for the sake of the story. I wanted a story that I’d believe if I read it, and other footy fans would buy into as well. So I relied on my knowledge from watching matches every weekend, but I also read three books on tactics and skills to make sure my portrayal was as authentic as it could be. As for an authentic romance, I stuck to characters that I’d like, and the kind of story I was eager to read. The characters in your book, Ethan and Billie, seem to have a connection from the start. Can you delve into their dynamic and what makes their relationship compelling for readers? Their dynamic kind of came as something that was reactionary to what I was reading at the time. I was still somewhat of a newbie to romance novels, and I was seeing hero after hero portrayed as a bit emotionally stunted, unable to tell the heroine what was on his mind and his heart. So I wanted to flip that. Ethan is the one who has done the work, and Billie is the one who has the most “healing” to do. Ethan’s leading character trait is kindness, which takes someone like Billie extremely off-guard. And she’s resistant to it. I think seeing her start to trust him, and believe in his dedication is what makes the story compelling. That, and all the mysterious dreams and visions they create for each other. Setting plays an important role in many romance novels. How did you choose London and the soccer industry as the backdrop for your story, and how did you incorporate the city’s charm into the narrative? I chose London because once I decided on soccer, I knew I wanted to have it in a professional league, and that had to be Premier League. Truly, it’s one of the best in the world, and Ethan is meant to be one of the best athletes in the world. I watch Premier League every weekend from August to June, and I’m a die-hard Chelsea supporter. London in particular because it’s a big city that I’m somewhat familiar with now that I’ve visited. And because there are so many EPL teams there, it meant Ethan wouldn’t be travelling every other week to matches. I chose Stanmore because a friend of mine lives there and suggested it as the place for my fictional club. “We’ll Meet Again” is available on Kindle Unlimited. Can you share your thoughts on the benefits of this platform for indie authors and how it has impacted your writing career? I think every indie author has a love/hate relationship with Kindle Unlimited. It’s wonderful exposure, but there are definitely drawbacks in regards to profit, piracy, and taking your book wider in an e-book format. My readers are kind of split between paperback and KU, so I think I’ll keep my books on there for now. It draws in a ton of new readers, which is my ultimate goal right now. I love the accessibility of it. A KU reader can come across my TikTok or IG, and go right to the

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The Dos and Don’ts of Book Promotion

In the bustling corridors of the literary market, promoting your book is as crucial as penning a great story. For indie authors, the promotional phase is a pivotal moment where the right actions can lead to success, while missteps may hinder your progress. Here’s a compass to guide you through the dos and don’ts of book promotion, ensuring your journey as an author reaches new heights of recognition and success. Do: Define Your Target Audience Knowing your audience is the first commandment of book promotion. Tailor your marketing efforts to reach readers who are most likely to be captivated by your story. Whether it’s romance aficionados or sci-fi enthusiasts, understanding your niche is critical. Don’t: Cast Too Wide a Net Generalized marketing is less effective and can waste valuable resources. Aim your promotional strategies like a well-thrown dart, hitting the bullseye of your intended demographic. Do: Build a Strong Author Brand Your author brand is the heart of your promotional efforts. It should reflect your writing style, the genres you inhabit, and your unique voice. A cohesive brand helps readers remember and identify with you. Don’t: Neglect Your Online Presence An outdated website or sporadic social media posts can leave a poor impression. Maintain an active, professional online presence to keep readers engaged and interested in your work. Do: Create a Marketing Plan A marketing plan is your roadmap to promotion. It should outline your strategies, from social media campaigns to book signings, and it should be flexible enough to adapt to changing circumstances. Don’t: Be Inflexible The market is constantly shifting, and so should your strategies. If something isn’t working, be ready to pivot and try new methods. Do: Engage with Your Audience Interaction is key. Respond to comments, participate in discussions, and show that behind your books is a person who values their readers. Don’t: Spam Your Followers Constantly bombarding your audience with buy links and sales pitches can be off-putting. Strive for a balance between promotional content and valuable, engaging interactions. Do: Utilize Multiple Channels Diversify your promotional activities across different platforms. Use your website, social media, email newsletters, and even guest blogging to reach a broader audience. Don’t: Overextend Yourself Spreading yourself too thin can lead to burnout and ineffective promotion. Focus on the channels that yield the best results for your brand. Do: Offer Promotional Deals Sales, discounts, and promotions can attract new readers. Limited-time offers create urgency and can boost your visibility in the market. Don’t: Devalue Your Work While promotions are effective, consistently underpricing your books can lead to a perception of low value. Find the right balance to entice readers without underselling your efforts. Do: Seek Reviews Reviews are social proof that your book is worth a reader’s time. Encourage readers to leave honest feedback on retailer sites and social platforms. Don’t: Engage with Negative Reviews Publicly Responding to negative reviews can often do more harm than good. Focus on the positive feedback and use constructive criticism to improve your future work. FAQ Section Q: How early should I start promoting my book? A: Start building anticipation early, ideally several months before your book’s release, to generate interest and momentum. Q: Can I promote my book on a limited budget? A: Absolutely. Many effective promotional strategies, such as social media engagement and email marketing, can be executed with minimal financial investment. Q: Is it worth paying for promotional services? A: Professional promotional services can be a wise investment if they offer targeted strategies and have a track record of success with your genre. Q: How do I balance writing with promotion? A: Set a schedule that allocates specific times for writing and promotion. This can help manage your workload without compromising your writing time. Promoting your book is an art form that requires as much creativity and dedication as the writing process itself. With these dos and don’ts, you’re equipped to navigate the complexities of book promotion, ensuring your work receives the acclaim and audience it truly deserves. Remember, every promotional effort is a step toward growing your readership and establishing your legacy as an indie author. Keep your course steady, your efforts sincere, and your passion for storytelling as your guiding star.

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Interview with M.R. Becker, author of Sunshine & Shadows

Welcome to another instalment of my Author’s Spotlight series, where I shine a light on talented authors and their remarkable works. Today, I am excited to feature M.R. Becker, an emerging indie romance author who has captured readers’ hearts with her latest book, “Sunshine & Shadows.” With its thrilling plot and captivating characters, this steamy suspense romance is bound to leave you on the edge of your seat. M.R. Becker’s writing journey started in middle school, and after a long hiatus, she returned to her passion for storytelling. In this interview, I had the opportunity to delve into her creative process, exploring the inspiration behind “Sunshine & Shadows” and unravelling the complexities of its main characters, Maya and Daniel. In “Sunshine & Shadows,” Maya, a thrill-seeking 911 operator, finds herself entangled in a mysterious and intense romance with Daniel. As they navigate their own personal challenges, including an unexpected prison pen pal program, Maya and Daniel’s journey takes unexpected turns that will keep readers hooked until the very end. As an indie author, M.R. Becker shares her experiences in self-publishing and building her author brand. Her insights and tips for aspiring indie romance authors provide invaluable guidance for those looking to embark on their own writing journeys. Can you tell us a little about yourself and how you started your writing journey in the romance genre? I started writing in middle school, mainly for fun, but it wasn’t until 10th grade that I gave a handwritten romantic suspense mystery story to my English teacher. Unfortunately, he lost it. Fast forward almost twenty years, and I’m a mom of three with notebooks filled with partially finished stories. The writing bug hit me again, and in 2022, I published my first novel, “Finding Willow,” followed by “Shy Santa.” “Sunshine & Shadows” sounds like an intense and thrilling romance story. What inspired you to write this particular book? While writing “Shy Santa,” I met Maya, and I knew she would demand her own book. In the epilogue, I introduced Daniel, who was the perfect match for Maya. I’ve always been fascinated by the darker elements of society, and although “Sunshine & Shadows” wasn’t directly inspired by it, the docudrama “Mindhunters” about FBI profiling played a small role in our fascination with such elements. Could you share some insights into the main characters, Maya and Daniel? What makes them unique, and what challenges do they face throughout the story? Maya is a ball buster who loves a good time, is a loyal friend and enjoys a good mystery. Daniel, being the second to last baby in his family, is a jokester who quickly makes people laugh. When they meet, they both have a deep sense that they’ve found their match. Most of their challenges involve not killing each other, especially because Daniel likes to tease and say inappropriate things. Maya has more of an edge to her, while Daniel is more of a clown. As a 911 operator, Maya lives for the thrills. How did you research and develop her character to make her portrayal as authentic as possible? Maya’s job as a 911 operator isn’t a significant part of the story, but I made sure to be respectful and accurate with her occupation and lifestyle. I spoke with people in the field, such as cops, EMTs, and retired dispatchers. However, her job takes a backseat when she goes on a leave of absence after an incident at work. The concept of a prison pen pal program adds an interesting twist to the story. What made you choose this element, and how does it contribute to the overall plot? Maya’s fascination with crime and the thought process behind becoming a serial killer led me to explore the idea of prison pen pals. While I’ve never contemplated corresponding with criminals in prison, I know there’s a small segment of the population who falls in love with prisoners. Maya joins one or more of these programs, and it becomes a driving force in the story, pushing the plot forward. The title “Sunshine & Shadows” suggests a play between light and dark. Can you discuss the themes you explore in the book and how they relate to the characters’ journey? The themes of light and dark are prevalent in the story. Maya’s fascination with the darker side of life and her love for crime podcasts and books on the subject creates a contrast to Daniel’s more lighthearted and comedic personality. The interplay between these themes adds depth to the characters’ journey and their connection. Without revealing too much, could you share a favorite scene or moment from the book that readers can look forward to? One of my favorite scenes is when Daniel’s niece shows up for the first time. It’s the moment when Maya starts to see Daniel in a different light, beyond his clown-like persona. The interaction with his niece brings out a more tender and genuine side of Daniel, allowing Maya to develop a deeper connection with him. As an indie author, what has been your experience navigating the world of self-publishing and building your author brand? Do you have any tips for aspiring indie romance authors? Being an indie author has been a challenge for me, especially as a newcomer. Instead of solely focusing on building a readership, I prioritize creating stories that readers will love. It’s important not to get burned out by constantly worrying about followers, ratings, or book sales in the early stages. My advice for aspiring indie romance authors is to wait until you have at least one complete series out before pushing your brand and reaching a wider audience. Being an author is a long game, and finding your voice and creating stories that hook readers is crucial. Word of mouth and loyal readers will do more for your success than just promoting on social media. How do you approach writing romance stories that captivate readers and keep them engaged from beginning to end? Any particular techniques

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Amplify Your Author Presence on Instagram: A Comprehensive Guide to Expanding Your Reach

As an author, connecting with readers and building a dedicated fan base is essential for your success. In today’s digital age, social media platforms like Instagram provide powerful tools to expand your reach and engage with a global audience. In this comprehensive guide, I will share expert tips and strategies to help you amplify your author presence on Instagram. Define Your Author Brand Before diving into Instagram, it’s important to establish a clear and consistent author brand. Define your unique writing voice, genre, and target audience. Craft a compelling bio that encapsulates your author identity and showcases what makes you stand out. Optimize Your Profile Your Instagram profile serves as your virtual business card. Choose a professional profile picture that reflects your author brand and ensure your username and display name are easy to recognize. Craft a captivating bio that tells visitors who you are and what you write about. Include relevant keywords to increase discoverability. Engage with Engaging Content Instagram is a visual platform, so make your content visually appealing and engaging. Share high-quality photos of your books, writing process, and behind-the-scenes moments. Use captivating captions that provide value, tell stories, or ask questions to spark conversations with your followers. Don’t forget to utilize relevant hashtags to increase discoverability and reach a wider audience. Connect with Your Readers Building a community of engaged readers is crucial. Respond to comments on your posts and actively engage with your followers. Like and comment on their posts, show genuine interest, and foster meaningful connections. Participate in book-related conversations, tag readers, and collaborate with fellow authors to expand your network. Utilize Instagram Stories Instagram Stories offer a dynamic way to connect with your audience. Share behind-the-scenes glimpses, sneak peeks of your upcoming projects, polls, quizzes, and interactive content to increase engagement. Use features like swipe-up links (if available) to direct your followers to your website, blog, or book purchase links. Leverage IGTV and Reels Embrace Instagram’s video features to showcase your personality and creative side. Create IGTV episodes or short videos sharing writing tips, book recommendations, or insights into your author journey. Utilize Reels to create entertaining and informative content that resonates with your target audience. Collaborate with Influencers and Bookstagrammers Partnering with influencers and bookstagrammers can significantly expand your reach. Identify influencers and bookstagrammers in your genre or niche, and reach out to them for collaborations, book features, or author interviews. This can help you tap into their engaged audience and gain exposure to new potential readers. Run Contests and Giveaways Contests and giveaways are effective tools to increase engagement and attract new followers. Encourage participants to tag friends, share your posts, or follow your account to enter. This not only expands your reach but also helps you connect with a wider audience. Utilize Instagram Ads Instagram offers advertising options to reach a targeted audience. Consider running paid promotions to amplify your reach, promote book launches, or boost specific posts that have performed well organically. Set clear goals, define your target audience, and create compelling ad content to maximize the impact of your ads. Track and Analyze Your Results Use Instagram’s built-in analytics or third-party tools to track your performance. Monitor key metrics such as follower growth, engagement rates, and post reach. Analyze which types of content resonate best with your audience and adjust your strategy accordingly. This data-driven approach will help you make informed decisions to optimize your Instagram presence and maximize your reach. Stay Consistent and Engage Regularly Consistency is key on Instagram. Develop a posting schedule that works for you and stick to it. Aim for a balance between promotional content and authentic, behind-the-scenes glimpses. Engage regularly with your audience by responding to comments, liking and commenting on their posts, and participating in relevant conversations. Consistency and engagement build trust and loyalty among your followers. Cross-Promote on Other Platforms Extend the reach of your Instagram content by cross-promoting it on other social media platforms, your website, or blog. Share snippets of your Instagram posts or stories on Facebook, Twitter, or LinkedIn, along with a call-to-action to follow your Instagram account. Additionally, consider embedding your Instagram feed on your author website to showcase your vibrant and active presence. Collaborate with Other Authors and Brands Collaborating with fellow authors or complementary brands can help expand your reach and introduce you to new audiences. Seek opportunities for guest blogging, joint giveaways, or virtual events. By pooling your resources and cross-promoting each other, you can amplify your reach and tap into new communities of readers. Stay Engaged with Industry Trends Stay updated on the latest Instagram trends and features to keep your content fresh and relevant. Instagram constantly evolves, introducing new features like Reels, Guides, and Live Rooms. Experiment with these features to stay ahead of the curve and engage your audience in innovative ways. Remember, building a strong author presence on Instagram takes time and consistent effort. Focus on providing value to your audience, fostering genuine connections, and showcasing your authentic self as an author. With dedication and strategic planning, you can expand your reach, attract new readers, and build a thriving community on Instagram. Ready to take your author presence on Instagram to the next level? Let Literary Inspired’s author marketing services be your secret weapon. From creating eye-catching graphics and engaging content to developing a personalized social media strategy tailored to your unique author brand, I’m here to help you maximize your reach, connect with readers, and achieve your marketing goals. With a decade of experience in web design, SEO, content creation, and social media marketing, I have the expertise to elevate your online presence. Don’t miss out on the opportunity to amplify your author brand and drive results.

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Why Indie Authors Need Digital Marketing Services to Succeed

Navigating the publishing world as an indie author can be akin to exploring a dense forest — it’s beautiful, untamed, and full of potential, but also easy to get lost in. Digital marketing services are your compass, guiding you through the wilderness to ensure your stories find their way into the hands of readers who are eager to embark on new literary adventures. Here’s why embracing digital marketing is not just beneficial but necessary for indie authors to thrive. Visibility in a Saturated Market The digital landscape is teeming with content. Without a strategic approach to stand out, even the most compelling stories can remain hidden. Digital marketing services specialize in cutting through the noise to highlight your book, ensuring it gets the attention it warrants. Understanding and Reaching Your Audience Digital marketing isn’t just about reaching a broad audience; it’s about reaching the right one. Services include detailed analytics and targeting strategies to connect you with readers who are most likely to fall in love with your work. Building a Strong Online Presence An author’s online presence is their digital storefront. From a polished website to an engaging social media presence, digital marketing services help create a cohesive and attractive brand that resonates with readers and builds loyalty. Optimizing for Search Engines SEO is a critical component of digital marketing. For indie authors, it means not just optimizing your website, but also your Amazon listings, social media profiles, and even your content strategy to improve your visibility in search results. Leveraging the Power of Content Marketing Content is king in the digital realm. Digital marketing services help you craft valuable content that can attract, engage, and retain an audience. This includes blog posts, newsletters, and even your book descriptions. Navigating Advertising Platforms From Google Ads to Facebook and Amazon Advertising, there are myriad platforms where you can promote your book. Digital marketing services can demystify these platforms for you, ensuring that your advertising budget is used effectively to yield the best possible ROI. Engaging with Readers Through Email Marketing Email marketing remains one of the most effective tools for building a direct relationship with your readers. Digital marketing can help you grow and maintain an email list that becomes a vital asset for any book launch or promotional effort. Tracking and Adapting to Results One of the greatest advantages of digital marketing is the ability to track results and adapt strategies in real time. This means campaigns can be optimized continuously for effectiveness, ensuring the best use of your resources. FAQ Section Q: Why can’t indie authors just rely on organic growth? A: Organic growth can be slow and unpredictable. Digital marketing services provide targeted strategies that can accelerate growth and ensure a more stable and reliable way to build your readership. Q: Are digital marketing services cost-effective for indie authors? A: When used correctly, digital marketing can be extremely cost-effective. It allows for precise targeting and provides measurable results, so you know exactly what you’re getting for your investment. Q: How do digital marketing services help with book launches? A: Digital marketing services can help create buzz before a book launch, target ads to the right audience, and set up email campaigns to ensure a strong initial sales push, which is crucial for the book’s long-term success. Q: Can digital marketing really make a difference in book sales? A: Absolutely. A well-executed digital marketing campaign can significantly increase a book’s visibility, helping to boost sales and build a dedicated readership. In the end, digital marketing is about more than just selling books; it’s about building a career as an indie author. It’s a long-term investment in your work, helping you connect with readers, establish your brand, and set the foundation for a sustainable and successful writing career. With the right digital marketing services, the path through the forest becomes clear, and your journey as an indie author can proceed with confidence, knowing that each step is guided by expertise and a deep understanding of the digital literary landscape.

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Interview with Ari Wright author of For Always

Welcome to another edition of Author Spotlight on Literary Inspired! I’m thrilled to have you join me for this exclusive interview with a rising star in the world of indie romance fiction. This series is all about shining a spotlight on the incredible talent within the indie romance community, and today, we have the pleasure of introducing you to Ari Wright, a gifted author who is making waves in the genre. Ari Wright, hailing from a sun-soaked corner of the United States, has a passion for storytelling that began at the young age of twelve. A lifelong book-lover, Ari’s journey into writing was driven by her insatiable appetite for stories. She once humorously quipped that she had to start writing her own tales because she had devoured everyone else’s. Fifteen years in the making, Ari’s dream of sharing the worlds inhabiting her mind with others has finally come true. In this Author Spotlight, Ari has chosen to feature her novel, For Always (The Instant Always Book 1), a contemporary romance that promises to whisk readers away into a world of sizzling characters and modern love stories filled with twists and turns. If you’re a fan of contemporary romance, you won’t want to miss this interview where Ari shares insights into her writing journey and the captivating stories she creates. At the end of this interview, you’ll find links to Ari Wright’s social channels and her work, so you can dive deeper into her enchanting world of romance. If you’re an indie romance author looking to be featured in our Author Spotlight series, be sure to fill in the Author Spotlight form. We’re always on the lookout for exceptional talent to showcase. Can you share with us the inspiration behind your debut novel, For Always, and what motivated you to write a contemporary romance? For Always started with the idea for my main character, Ella. I’ve discovered that I’m very character-driven as a writer and once her past and personality came together, so did the rest of the story. I was inspired by my favorite contemporary romance authors, particularly Sylvia Day and TL Swan. I wanted to write love stories with the epic, angsty love found in Day’s Crossfire series; and the sort of sparkling wit and likable characters TL Swan writes so brilliantly. I was also inspired by Scarlett Scott. She writes period/historical romance; she is a master at taking difficult side characters and giving them incredible redemption arcs in their own stand-alones. I hope to accomplish that with some of my own characters as I continue on with this series! The Instant Always series promises vibrant characters and modern love stories. Can you tell us a bit more about the unique qualities that make your characters and their relationships stand out? My favorite compliment as a writer is some variation of: “Your characters felt so real and I loved them so much!” I love that! I spend so much time with these “people” in my mind, I come to love and care for them. I enjoy them, and I especially adore how unique every individual relationship is because of their personal differences. Thankfully, that seems to translate to my writing! In For Always, Grayson Stryker and Ella Callahan have a complex history. Can you give us a glimpse into their relationship and what challenges they face in the story? Grayson and Ella share a very pure, sweet connection. From the moment they meet, Grayson feels how different she is from anyone else he’s ever known and she senses a sadness in him that others overlook due to his billionaire playboy status. When they are together, their labels and the identities imposed upon them by others fall away. They both feel seen and understood in a profound way that prove irresistible, despite the hang-ups and fears Ella has from events in her past. As a survivor of SA, Ella never expected to find someone who would make her want to try an intimate relationship with a man. Her feelings for Grayson inspire her to be brave and the way he cares for her helps bring her back to herself. They grow together and forge a future until a terrible, twisted turn of events separates them. Grayson is certain he’s lost Ella forever until he sees the dedication in her book and decides he has to know why she left him. He shows up, demanding answers that Ella promised herself she would never reveal. How does the city of Manhattan serve as a backdrop for the events in your novel? How does it contribute to the overall atmosphere and themes explored in the book? I fell in love with the city’s frenetic energy and its diversity. There’s a sort of purpose to a place like Manhattan. Everyone seems to know exactly where they’re going and what they’re about. I really love that. The city also contains so many layers, which is great for a writer. It allows me to create a diverse cast of characters/side characters with rich backstories and different ways of life. Manhattan is a place where the lives of so many different types of people could realistically intersect. Ella Callahan is an author in the story, and her book features Grayson’s name. What significance does writing have in the narrative, and how does it shape the characters’ journeys? Ella originally begins writing as a hobby with no intention of doing it professionally. After her initial relationship with Grayson ends, she uses her writing as an outlet for her grief and ultimately winds up creating a novel that reflects the happy aspects of their relationship, along with the happy ending she wishes they shared. As part of her continued quest for fulfillment after they break up, Ella decides to self-publish her little story and dedicate it to Gray, thinking no one will ever know or recognize him. Instead, she accidentally leads Grayson right back to her door. Love, humor, and heart are mentioned as important elements in your

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What I Learned in My First 3 Months of Business

Three months ago, I embarked on a journey that has been nothing short of transformative—launching Literary Inspired. Today, I’m thrilled to share that I have 10 full-time authors as monthly clients, each with their unique genres ranging from romance and sci-fi to children’s books and dystopian horror. My role varies with each author. For some, I’m the digital strategist who helps them establish an online presence, while for others, I’m the part-time PA managing day-to-day admin tasks. My background in digital strategy, web design, SEO, and social media marketing has not only helped my clients but has also propelled my business growth faster than I anticipated. Here are some key lessons I’ve learned along the way. Don’t Be Scared to Invest in Yourself Investing in yourself is crucial, whether it’s upskilling through courses or investing in tools that streamline your business. After a recent house fire, I had to make a choice: wait for a new charger for my work laptop or invest in a dedicated laptop for Literary Inspired. I chose the latter, and it has been a game-changer. It’s given me the security and efficiency to take on more clients and grow my business. But remember, be smart about your investments. Keep track of all expenses, no matter how small, and take advantage of free courses offered by platforms like Facebook, Mailerlite, Google, and Moz. Treat Yourself as Your Most Important Customer My current employer often says, “Treat yourself as your most important customer,” and it couldn’t be more accurate. If you don’t invest time in your own business, who will? For me, this means daily networking, content creation, blog writing, and outreach. It’s not just about maintaining the business I have now; it’s about growing it. Your next big break could be just a tweet or a blog post away. Take Time to Relax While I’m a self-confessed workaholic, I also understand the importance of avoiding burnout. Taking short breaks, whether it’s an early night or a Saturday morning with the family, helps me recharge. These moments away from the screen allow me to breathe, be creative, and remind myself why I started this journey in the first place. At the core of Literary Inspired is a desire to be creative and to give back to a community that has given me so much. It’s not just about financial stability; it’s about giving voices to authors and bringing order to the chaotic world of book promotion. I’m incredibly grateful for the trust you’ve placed in me and excited for the milestones and lessons that lie ahead.

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Interview with Danika Bloom, author of The Billionaire’s Shrubbery

Welcome back to my Author Spotlight series, where I shine a bright light on the talented authors within the indie romance community. This series aims to celebrate authors who bring their unique voices to the romance genre, connecting them with readers who crave diverse and enthralling love stories. Today, I have the delightful opportunity to introduce you to the USA Today bestselling author, Danika Bloom. Known for her rom-com series about bands of brothers, Danika’s writing showcases her love for vibrant characters, quirky humor, and irresistible chemistry. With her upcoming release, “The Billionaire’s Shrubbery,” she takes us on a journey that intertwines enemies-to-lovers, workplace dynamics, and the allure of a billionaire’s empire. “The Billionaire’s Shrubbery” promises a delightful mix of steamy encounters, witty banter, and a dash of horticultural magic. It introduces us to Virginia Beach, whose superpower is her ability to communicate with plants, and the grumpy yet undeniably charming Will Power. Set against the backdrop of Virginia Beach itself, this enemies-to-lovers rom-com explores the challenges and unexpected sparks that arise when two captivating personalities clash. Can you tell us a bit about your journey as an indie romance author and how you found your passion for writing in the genre? I didn’t have a plan or burning desire to write romance until 2019. My background is as a technical ghost writer for progressive not-for-profits in Canada and although I’d indie published a paranormal women’s fiction novel (in which all the men die!) in 2016, my plan was to write a book in the style of AJ Jacobs and Mary Roach—a fact-based book with personal anecdotes. My working title was, “Girls Who Get Themselves in Trouble: The Untold Communion of Sex, Religion, and Politics.” After two years of research and working on the book, I realized that what I wanted to communicate would be so much more fun—and palatable—to deliver in romance. In my mind, the romance genre is a gentle and yet subversive way to talk about and celebrate female pleasure and sexual autonomy. And that’s how I started writing romance. The synopsis of your upcoming release, The Billionaire’s Shrubbery, promises a quirky and fun enemies-to-lovers romance. What drew you to this particular trope, and how did you put your own unique spin on it? Honestly, I don’t start with tropes. I meet characters and they drive my stories. It’s their histories that determine whether their HEA will be with an enemy or best friend. Will Power introduced himself to me while I was doing a program with a personal development guru, like a mini Tony Robbins. As I sat through about 15 hours listening to this guy, Will Power started to talk to me. Boy was he grumpy! And when I asked him what his issue was, he said he had killer insomnia. 🤪 As a woman of a certain age, I am quite familiar with how hard it can be to be perky and fun when you’ve only slept for four hours and that’s been a pattern for weeks. I knew Will needed sunshine—literal and figurative. I love quirky heroines and always write women I’d love to be friends with, so Virginia the plant-whisperer was born in my imagination! In the book, the hero, Will Power, is described as both charming and grumpy. How did you develop his character to make him an intriguing match for Virginia Beach? Knowing my husband won’t be reading this, I’ll tell you the truth—the charming grump is my husband—that’s how I figured out when Will would be grumpy, what he’d be grumpy about, and how he’d still be a man that Virginia would want to spend time with. He’s never grumpy at Virginia, he’s grumpy about life, but when he’s with her, she helps him see how to look at life from a different perspective. Humour plays a significant role in your rom-com series. How do you strike a balance between comedy and romance in your writing? Honestly, it took me several books to really figure out how to strike that balance. My first series is tricky since it has lots of scenes you’d expect in a rom-com, but overall, they’re more humorous romance than pure rom-coms. I think what makes The Billionaire’s Shrubbery a real rom-com is in the set-up—how Will and Virginia meet—and in the silliness of Will’s goal which is really to just be able to get a good night’s sleep. And of course, the banter. In all my books, the heroines are quirky and the banter is witty and fun, even for serious conversations. As an indie author, what challenges have you faced in the publishing industry, and how have you overcome them? For the years before I indie published my first novel it was the isolation and feeling like I was on my own—had to learn 1001 things about the business of being an author without knowing where to look or whose opinions to trust. There is a lot of contradictory advice out there! In 2021, I had the amazing fortune of being accepted into Skye Warren’s Romance Author Mastermind, a three-day conference for romance authors who’ve published five or more titles. The friends I’ve made in the rom-com sub-genre are my lifeline. I’m pretty sure I’d have quit writing were it not for the support from that group of women. How do you navigate the publishing process and market your books to reach a wide audience? Do you have any tips or strategies that have worked well for you? I’d say my strategy is pretty iterative and I think the most important tip for success is to keep trying new things, be open-minded, and treat your books like a business—be an authorpreneur. I focus my ongoing marketing on building relationships with readers on my email list. I write (almost) weekly notes to them that get dozens replying, telling me their stories, related to whatever I’ve written about. And I reply to every single person who writes me back. Some weeks it takes a

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Interview with Lorissa Padilla author of ‘Til You Came Along

Welcome to another exciting post in my Author Spotlight series! This is where I have the privilege of bringing you closer to the creative minds behind the captivating world of indie romance books. Today, I have the pleasure of introducing a talented author who not only weaves stories of love but also brings them to life through her graphic design skills. Lorissa Padilla is a self-published author and graphic designer hailing from the heart of New Jersey. Her journey into the world of romance literature has been a testament to her passion for storytelling and her creative flair for design. With her husband, two toddlers, a chocolate lab, and even a cat, Lorissa’s life is filled with the kind of vibrant energy that shines through in her work. As a lifelong lover of books, her inspiration was sparked early, ignited by none other than Harry Potter and the Prisoner of Azkaban. However, it wasn’t until she found the right books that her love for reading truly blossomed, propelling her into the world of literature. And, when life as a mom made traditional art forms challenging to pursue, Lorissa discovered her artistic outlet in graphic design. She now crafts custom illustrations, logos, tattoo designs, and striking book covers that grace the works of fellow indie authors. The intersection of her two passions—books and art—became a source of healing and inspiration during a pivotal time in her life. Lorissa is immensely grateful for the supportive community that has accompanied her on this transformative journey. Today, we shine our spotlight on Lorissa Padilla’s latest book, ‘Til You Came Along, a romance that navigates the tumultuous path from enemies to lovers. In this tale, she explores themes of love, memory, and the resilience of the human heart. It’s a story that promises to tug at your heartstrings and leave you pondering the power of love. Can you share with us a little about your journey as a self-published author and how you decided to pursue writing as a career? It’s pretty mind-blowing to think that just a year ago, I had no intention of publishing my book! I wrote it, I was happy with it and proud of it – but content to keep it to myself and my trusted friends and family. I always dreamed of writing a book, since I was a little girl and fell in love with reading. I would stand and stare at the bookshelves in Borders or Barnes and Noble and dream of one day seeing my book there. But I let the fear of rejection and criticism be louder than my dreams and belief in myself. Until one day I just decided to do it! I found an editor (who is the best, shout out to Kristen! @kristenreadswhat) and gave it a shot. It hasn’t been an easy journey! It’s so much more work than I had realized it would be, but it’s been so worth it. To see my book printed, the wonderful feedback it’s gotten (I don’t let myself look at bad reviews/ratings anymore, #SelfCare) and the friends I’ve made along the way – has made this journey incredible. As a graphic designer, how has your background influenced your approach to creating book covers and illustrations for indie authors? What aspects do you find most fulfilling about this work? My background as a graphic designer and artist for this particular ‘field’ helps me to understand how incredibly important it is for the book cover to be perfect. One of the many pros about self-publishing is being able to maintain creative control, especially with the cover design. I know how much I agonized over my own cover in trying to make it perfect, and I apply that same mentality to each author I work with. Sometimes we get it right the very first try, sometimes it takes lots of tweaks and edits and redos – but I want to make sure that I’m helping them create the cover they dream of for the book they’ve worked so so hard on. ‘Til You Came Along explores the theme of enemies-to-lovers romance. What inspired you to write this particular story? Were there any challenges you faced while developing the characters and their relationship? The inspiration for my book was an accumulation of several different ideas and thoughts I had over the course of several months. I’m a huge ‘enemies to lovers’ fan when it comes to reading, and one of my many thoughts was “What if after the enemies become lovers, something happens to one of them and they lose their memories? Would they go back to being enemies? How would that play out?” And I couldn’t get that thought out of my head! When I finally sat down to start writing, I didn’t know what to expect. I didn’t expect for these characters and their story to come so quickly and naturally to me. I had a hard time reminding myself at the end of a writing session that these were fictional characters I was making up and I didn’t need to be carrying their emotional burdens with me as I left my Word Document. The biggest challenge was not having endless amounts of time to spend writing their story! My sons, 3 and 5, give me few breaks from playing monster trucks and watching Blippi. The main characters in your book, Elliot and Madeline, go through a significant transformation in their relationship. How did you approach capturing their emotional journey and creating a believable romance for readers to connect with? Creating an authentic and believable romance was something I took incredibly seriously. It was also something I stressed about during the writing process. As someone who can make an emotional attachment to a dog food commercial, I wanted to make sure that when people read my words they were feeling their own emotional attachment. I really just tried to pour my whole heart into the story. I pulled from real life experiences where I felt

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Why I Cancelled My Book Subscription Boxes

As an avid book lover, I have always enjoyed finding new and exciting ways to discover and enjoy the latest books. Two years ago, I subscribed to several book subscription boxes, excited about the prospect of receiving a new and unique selection of books each month. However, after this time, I have come to the decision to cancel my subscriptions. One of the biggest reasons for my decision is the sheer volume of special edition books being announced at once. Keeping track of all the different editions and releases can be overwhelming, and it’s becoming increasingly expensive to keep up with the latest and greatest releases. It seems that every other day, a new special edition is announced, making it difficult to decide which one to purchase or even whether to purchase any at all. Furthermore, many book boxes release the first book in a series, which often obligates me to purchase the rest of the series as it comes out. This can become quite costly, and the pressure to keep up with the latest releases can be overwhelming. I feel that this obligation to purchase the next book in the series can sometimes take away from the joy of reading and feeling truly excited about discovering new books. Another issue I’ve noticed is that many book boxes seem to be trying to do too much at once. This can lead to quality issues and poor customer service. There have been instances of book boxes experiencing months of delays, incorrect book content, and poor editing. These issues can detract from the enjoyment of receiving a new book and can even ruin the reading experience altogether. Finally, I’ve noticed that the market for special edition books is becoming increasingly saturated. Many book boxes offer the same book or series as special editions, which can make the experience feel less unique and special. When there’s too much of a special thing, it isn’t very special anymore. I’ve enjoyed my time with book subscription boxes, but I’ve come to the realization that it’s time to move on. I want to be able to enjoy reading at my own pace and without feeling pressured to keep up with the latest releases. While I will miss the excitement of receiving a new book in the mail each month, I am looking forward to rediscovering the joy of reading on my own terms.

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