In an era where the digital landscape is constantly evolving, authors face a unique challenge: how to effectively harness social media to connect with readers and build a lasting brand. Yet, many fall into the trap of using these platforms merely as advertising channels, missing out on the true potential…
As a digital marketing specialist focusing on authors and publishers, I've explored numerous platforms to help my clients connect with their readers and grow their brands. After extensive research and hands-on experience, I can confidently say that Substack has become my top recommendation for authors looking to engage with their…
As an indie author, navigating the vast ocean of Amazon's book marketplace can be daunting. One of the most crucial aspects of ensuring your book's visibility and success is mastering Amazon book categories. In this comprehensive guide, we'll explore why categories matter, how to research and choose the best ones…
