
If you’ve ever wanted to share more of your story beyond the blurb, the Author Spotlight Series is your chance. Created for indie authors looking to connect with readers in...
I help romance authors simplify the digital side of publishing with tailored marketing strategy that works with your creative energy, not against it. Whether you’re preparing for your first release or managing a busy backlist, I meet you where you are and build a sustainable author marketing plan that delivers results without the overwhelm.
With 13+ years in digital marketing and hands-on experience across 275+ book launches, I bring strategy, systems, and a lot of heart to every project.
Think of me as your caffeine-fueled chaos coordinator. Part strategist, part sounding board, always in your corner.
13+ years of digital marketing across multiple industries, paired with a deep understanding of indie romance publishing.
No contracts or rigid plans—just marketing support that adapts as your author career grows.
Every recommendation is backed by data and publishing insight, not trends or guesswork.
I handle the marketing and admin so you can get back to writing the stories on your heart!
Marketing should support your writing, not drain your energy.
I offer romance author marketing services that protect your time, honor your creative process, and grow your audience with purpose. Whether you’re launching your debut, rolling out a series, or refreshing your backlist, we’ll create a plan that fits your goals and energy.
Together, we’ll build a sustainable foundation for your author brand so you can stay consistent, visible, and confident.
Building Sustainable Marketing for Romance Authors
Running a successful author career takes more than writing great books. It takes visibility, consistency, and the right support. That’s where I come in. I’m Meg Kelly, founder of Literary Inspired, and I’ve helped hundreds of romance authors simplify their marketing, build loyal readerships, and grow their careers without losing their creative spark.
I know how easy it is to get lost in the noise. Between social media trends, algorithm changes, and endless launch tasks, it can start to feel like marketing has taken over your writing life. But marketing doesn’t have to be overwhelming. When you have clear systems, smart strategy, and support that fits your energy, everything starts to click. You don’t need to do everything. You just need to do the right things in the right order.
Why Sustainable Marketing Matters
The biggest mistake I see authors make is trying to do it all. You jump from platform to platform, chase trends, and hope something sticks. But sustainable romance author marketing is about building a foundation that supports you long term. It’s about focusing on strategy, not stress.
I believe marketing should help you write more, not less. That means setting up systems that work in the background while you focus on storytelling. Whether that’s an automated newsletter strategy, consistent social media management, or a streamlined ARC Management process, every part of your marketing should serve your bigger goals. When you have clarity, you gain back your time and your confidence.
My Approach to Romance Author Marketing
At Literary Inspired, I take the time to understand you and your books before recommending anything. Every romance author has a unique voice, audience, and comfort level with marketing. My job is to build a plan that fits your strengths, not force you into a formula.
If you’re an introvert who hates social media, we’ll lean into email marketing, reader groups, and SEO-driven blog content. If you love engagement, I’ll help you turn that enthusiasm into genuine connection and visibility. My goal is to help you reach the right readers, not just more readers.
For example, one author I worked with came to me feeling completely burnt out. Her series had potential but her online presence was scattered, and her ARC readers weren’t engaging. Within two months of building structure into her ARC Management and refining her book launch strategy, she saw more consistent reviews, a stronger pre-order turnout, and regained excitement for her next project. That’s the kind of transformation I aim for.
The Power of Systems and Strategy
I often say that good marketing is about clarity, not chaos. When you know what you’re doing, why you’re doing it, and how it helps your books, everything becomes easier. That’s why every project I take on starts with strategy. Before diving into graphics or social posts, I map out your author brand, your audience, and your goals. Then, I create repeatable systems that make future launches smoother and less stressful.
For instance, an organized ARC Management system doesn’t just collect reviews. It builds trust, nurtures your readers, and grows your brand reputation. A consistent social media strategy doesn’t mean posting every day; it means showing up with purpose. And a well-crafted book launch plan ensures your hard work pays off long after release week.
How Literary Inspired Supports Romance Authors
I’ve been in digital marketing for over 13 years, across industries like beauty, travel, and luxury retail. That experience taught me how to balance creativity with data, and how to use strategy to drive real results. When I shifted my focus to romance authors, I found my passion. This community is vibrant, passionate, and full of heart, and I wanted to create marketing support that felt the same.
Through Literary Inspired, I offer a mix of once-off and ongoing services including book launch strategy, ARC Management, social media marketing, newsletter setup, and brand development. Everything I do is flexible and built around your needs. Some authors work with me on a single project, while others stay on long term as their publishing careers evolve. Either way, you get my full attention, honesty, and guidance.
Common Struggles Romance Authors Face
If you’ve ever felt unsure where to focus, you’re not alone. Most authors struggle with three main things: visibility, consistency, and burnout. You might have an amazing book but no idea how to get it in front of the right readers. Or maybe you’ve tried different strategies but feel scattered and unmotivated.
That’s why I focus on helping you prioritize what truly matters. Instead of spreading yourself thin, I’ll help you identify your best-performing channels and create content that resonates. We’ll build your confidence through structure, not pressure. You’ll learn how to manage marketing without it managing you.
The Importance of Clarity and Communication
I work with many neurodivergent authors, so clear communication and flexible systems are a big part of my process. You’ll always know what’s happening and when, with no confusion or guesswork. I’ll keep things organized, send reminders, and adjust timelines to suit your pace. My goal is to make you feel supported, not stressed.
Authors often tell me they finally feel like they can breathe again after we start working together. That’s because I take care of the messy stuff: the spreadsheets, tracking, and planning. You get to focus on writing and reconnecting with your creative flow.
Real Results from Real Strategy
Results look different for every author, but the common thread is growth and peace of mind. Some clients double their ARC reader engagement, others see their newsletter open rates rise after a few tweaks to their content and automations. Many experience steadier sales across their backlist once their marketing starts working as a cohesive system.
It’s not about overnight success. It’s about long-term stability, trust, and connection. That’s the foundation of a sustainable author career.
FAQ: Romance Author Marketing and ARC Management
What is ARC Management, and why is it important?
ARC Management is the process of recruiting, organizing, and communicating with early readers who review your book before release. It helps build buzz, collect early reviews, and strengthen your relationship with readers. A strong ARC strategy can make your launch smoother and more successful.
Do you only work with romance authors?
My main focus is on romance authors, including all subgenres like paranormal romance, romantasy, why choose, and dark romance. However, I occasionally work with authors in related genres such as fantasy, YA, and women’s fiction if the tone and audience align.
Can you help if I’m new to marketing or publishing?
Absolutely. I work with many debut authors who are starting from scratch. I’ll help you build a foundation with clear, practical steps so you can launch with confidence and grow over time.
What makes your approach different from other marketing services?
I combine over a decade of marketing experience with a human first approach. That means every part of your plan is designed to support your wellbeing and your creative energy. I don’t just create marketing plans. I build systems that make your career easier to manage.
Do I need a big budget to work with you?
Not at all. My services are flexible, and we’ll tailor everything to suit your goals and resources. You can start small and scale up as your author career grows.
Final Thoughts and Call to Action
If you’re tired of feeling like marketing is stealing your writing time, it’s time to take a different approach. Sustainable romance author marketing doesn’t happen overnight, but it does happen with the right strategy, support, and systems in place.
Let’s simplify your marketing, strengthen your brand, and build the kind of visibility that lasts.
Visit my Services page to explore how we can work together, or reach out to me directly. I’d love to help you create a marketing plan that feels aligned, achievable, and uniquely yours.
Get a customized book launch marketing plan built around your goals. Expect clarity, direction, and a roadmap that evolves with you.
Your website should pull its weight. I create conversion-focused author websites that highlight your books, grow your mailing list, and drive sales.
Stay visible without burnout. I develop genre-aligned content strategies and manage your posting, engagement, and optimization so you can focus on writing.
Build buzz with ease. I manage ARC campaigns for romance authors from recruitment to reminders, including branded graphics, captions, and BookFunnel delivery.
Turn your list into a loyal community. I handle strategy, automations, and content creation that keeps readers engaged and drives sales.
Build a recognizable, cohesive romance author brand with clear messaging, visuals, and tone.
Not sure where to start? My romance author marketing packages take the guesswork out of promoting your books.
Each package is designed to simplify your marketing and support your career without the chaos. Whether you’re planning your first release or managing multiple series, I’ll help you move forward with confidence.
Your marketing should be focused, flexible, and sustainable—because your creativity deserves it.
As your digital marketing partner, I combine data driven strategy with real publishing experience to help romance authors grow with confidence, clarity, and ease. I believe in transparent results, steady progress, and marketing choices that actually move your career forward.
Book LAUNCHES
Authors Supported
ARC Campaigns Managed
Custom Brand Assets Created
Engaged ARC Readers
Years of Experience
See how other romance authors have built sustainable marketing foundations that protect their writing time and grow their readership.
Heather Grace Stewart2025-07-21Trustindex verifies that the original source of the review is Google. Working with Meg Kelly of Literary Inspired feels like casting the perfect lead in your romcom. She’s smart, stylish, and somehow always one step ahead of the plot. Meg helped me successfully launch THE LOVE LEAP into readers’ hands worldwide, and now she’s my not-so-secret weapon as we roll out the rest of THE TIMELESS LOVE CHRONICLES and breathe new life into my back catalogue. Her creative eye is sharp, her professionalism flawless. She hits every deadline, serves up marketing magic like it’s espresso in Rome, and brings kindness and humour to the table every single week. Meg’s the kind of person you hire once and never want to let go. Highly recommended. #authorsocialmedia #authorpa #authormarketing Serenity Rayne2025-06-04Trustindex verifies that the original source of the review is Google. Meg has made my life infinitely easier. She gives you a timeline of what is happening when. The level of organization and professionalism I have yet to find until Literary Inspired. I have Meg booked from now to underverse come. If you haven’t had the pleasure of working with her, you should! Rochelle Wilcox2025-06-04Trustindex verifies that the original source of the review is Google. Meg helped me build an ARC team from scratch and now is managing the ARCs for a series I'm rapid releasing, and I'm ecstatic with her services and so grateful to her. She has a way with words, and drafted pitches and hooks that were perfect for my books and so much better than what I'd been able to do. The graphics she prepared for my launch are absolutely beautiful. I'm less than two weeks out from the Book I launch and it already has over 100 Goodreads reviews, which wouldn't have been possible without her. Now that she's helped me with this series, I don't think I'll ever launch a book without her support. 10/10 recommend!! Sheyanne Warren2025-04-30Trustindex verifies that the original source of the review is Google. I cam to Meg with 2 pen names and a website. She has completely solidified my branding with the things that I was already doing in my writing. There was no overhaul and everything feels like me because she took directly from what I have written and not what is trendy and popular. The graphics are (1) better than anything I did myself, top tier quality and (2) gorgeous and consistent. She has a video call with you - develops that relationship right in the beginning and the communication is excellent! Ingrid Seymour2025-03-19Trustindex verifies that the original source of the review is Google. The best PA services for authors I have found! After trying and giving up on several other PAs, Meg proved to be a delight to work with. No more ghosting or wondering if things will get done. No more chasing someone to do their job. Meg is extremely organized and professional. She has a schedule and sticks to it. Her design and analytical abilities are outstanding. She redesigned my newsletter and made it more appealing and easier to read. She's amazing! The last PA I'll ever want. A.A. Gordon2024-11-13Trustindex verifies that the original source of the review is Google. Meg is exceptionally creative and so easy and comfortable to work with. She provides a range of services including social media content creation and ARC team management for authors, and I found her to be reliable and devoted to my brand. Val Tobin2024-07-21Trustindex verifies that the original source of the review is Google. Meg Kelly worked hard on the ARCs for The Empress. I really appreciate everything she did to get the book downloaded and read. I've already received thirteen ratings, ten with reviews, on GoodReads and ten reviews on Amazon. Considering the release date for the book was only June 28, that's a huge help. I never could've accomplished this on my own. I had no idea where to start, and Meg guided me through the process. It felt weird to have to do so little and yet gain so much. I still don't think the work that she did is something I could duplicate on my own. The created promo images alone are beyond my capabilities, and they look gorgeous. I look forward to working with Meg again on my next release and would recommend her services to any author wishing to promote their work. Becca Lamb2024-06-27Trustindex verifies that the original source of the review is Google. Meg was great to work with, very transparent about her process, and answered all my questions with kindness. Highly recommend! Sara Sines2024-05-17Trustindex verifies that the original source of the review is Google. Meg coordinated my latest release - from amazing graphics and creative text to managing my ARC Team. She did everything! She did it perfectly! I'm so grateful for Meg's professionalism, organizational skills, creativity, and astounding social media presence. I can't say enough good things about her! The success of my new release is directly related to the time and effort she put into it! I could not have done it without her. Thank you, Meg! Irene Te2024-04-24Trustindex verifies that the original source of the review is Google. I've loved working with Meg over the course of my book launch. It was my first experience launching a book and she was such a kind, supportive, and patient presence in my life throughout the months leading up to release day. I chose Meg because, after reviewing several other potential choices for a PA/marketer, she was the only one to tell me that my book (which does not adhere to current big trends or super popular tropes) would be a unique and exciting challenge for her rather than something difficult to sell. Meg shared that she loves to work with a variety of authors across genres, and she is certainly a fantastic person to be on your team regardless of what kind of book you're promoting. I felt reassured from the beginning that she believed in my book and cared about its success. Her organized approach and timely responses took away a lot of stress for me. Meg also has a robust portfolio of work she's done, from websites to graphic design to marketing, and her prices are affordable + transparent. I truly could not recommend her enough. If you're looking for a PA, whether you're more seasoned in the publishing game or new to it like me, please pick Meg! She is wonderful!
Finding the right marketing partner matters, especially in an industry where burnout is real and boundaries can blur. I work best with authors who value professional growth, genuine connection, and a collaborative approach rooted in mutual respect.
Here’s how to know if we’ll click:
You want strategic guidance without micromanaging
You care about your mental health and work-life balance
You send pet pics, laugh at book memes, and enjoy sharing the good stuff
You’re cool with the occasional brain dump, random life chat, or “LOOK AT THIS PRETTY THING” moment
You appreciate neurospicy superpowers
You appreciate organization, flexibility, and transparency
You’re looking for a long-term partnership focused on sustainable growth, not just a one-time fix
You’re looking for quick wins or viral success without long-term effort
You express racist, homophobic, or bigoted views (hard no)
You think there’s nothing left to learn about publishing or marketing
You resist new ideas, feedback, or experimenting with strategy
You expect constant availability or ignore professional boundaries
You’re not open to guidance, collaboration, or shared decision-making
You treat service providers as disposable or forget there’s a human behind the screen
Still here? Then I think we’re going to get along just fine.
Honest, practical insights for romance authors who want to market their books with confidence and ease. These posts break down real strategies, updates, and tools that help you grow a sustainable author career—without the burnout.
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