Bespoke Author Marketing That Works With Your Life, Not Against It

Marketing as an author shouldn’t feel like an uphill battle—or a distraction from the work you actually care about. That’s why I offer tailored, flexible services that blend professional strategy with a deep understanding of the author journey. Whether you’re planning your first book launch or trying to re-engage readers after a long break, I’ll meet you where you are and help you move forward with clarity, confidence, and a whole lot less stress.

My approach is personal, practical, and results-driven. I don’t believe in one-size-fits-all marketing plans or generic content templates. Every service is crafted to support your creative process, your schedule, and your long-term goals—without compromising your mental bandwidth.

Digital Strategy & Consulting

If you’re not sure where to start, or you’ve been trying to do “all the things” and getting nowhere, digital strategy is your reset point. I’ll help you:

• Build a clear, adaptable marketing roadmap aligned with your publishing timeline

• Identify which platforms and tools are worth your energy (and which to ignore)

• Map out long-term growth strategies that build momentum without burning you out

• Rework or refine your backlist promotion to keep older books working for you

Consults can be booked as one-offs or on a recurring basis if you need ongoing guidance as your author career evolves.

Website Design & Development

Your website is your digital home base—it should showcase your books, answer reader questions, and make it easy to connect. I offer:

• Custom-built conversion-focused author websites (no boring templates here)

• Integration with email platforms like MailerLite, Flodesk, or ConvertKit

• Full support for BookFunnel, Payhip, WooCommerce, and Shopify setups

• SEO best practices baked in from the beginning

• Clean, mobile-friendly layouts that reflect your genre, tone, and reader experience

Whether you need a full site build or a refresh on an existing platform, I make sure your website works for both you and your audience.

Social Media Management

I get it—social media can feel like a second job. I help authors find what actually works for them. That means:

• Prioritising 1–2 platforms that you feel comfortable using

• Creating content that reflects your brand without being salesy

• Reworking your bio, highlights, and link-in-bio tools for better conversions

• Building a backlog of graphics and captions so you’re never scrambling

• Managing scheduled posting, audience interaction, and growth strategy (optional)

I’ll never push you to go viral or dance on TikTok—unless you want to. The goal here is sustainability, not exhaustion.

ARC & Street Team Management

Review teams are powerful when they’re set up properly. I’ll help you:

• Recruit and onboard reliable ARC readers

• Create sign-up forms, track responses, and monitor engagement

• Send reminder emails, manage review links, and troubleshoot tech issues

• Provide a press kit and promotional captions to make sharing easy

• Run campaigns that build early buzz and long-term trust

I also offer Street Team setups for authors who want more consistent reader engagement across multiple launches.

Newsletter Strategy & Management

Newsletters are the single most valuable marketing tool for authors—but only when done right. I help you:

• Build and segment your subscriber list from day one

• Create thoughtful welcome sequences, regular campaign templates, and seasonal promos

• Plan launch series that nurture rather than overwhelm

• Re-engage cold lists with content that feels personal

Need help migrating platforms or fixing a messy backend? I’ve got that covered too.

Brand Development

Branding isn’t just about having a pretty logo—it’s about making your presence clear, consistent, and memorable. Together, we’ll create:

• A cohesive visual identity (fonts, colours, logo)

• Strong messaging strategy based on your genre, audience, and tone

• Defined content pillars to guide what you share on social and in your newsletter

• A style guide so you or your team can keep it consistent going forward

Whether you’re a debut author or revamping after years in the game, your brand should grow with you—not box you in.

Frequently Asked Questions

What types of authors do you work with?
I primarily work with indie romance and fantasy authors—especially those writing in subgenres like romantasy, dark romance, paranormal, or urban fantasy. That said, I’ve supported everyone from cozy mystery writers to contemporary fiction authors.

Do I have to sign a contract?
Nope. I work on a flexible, month-to-month basis. You’ll receive a quote and service outline before anything is confirmed, and you can pause or shift services as needed.

Can I book you just for one thing, like an ARC campaign?
Absolutely. You can hire me for a one-off project or ongoing support—it’s entirely up to you.

Do I have to be on every social platform?
Definitely not. In fact, I encourage authors to focus only where they feel most comfortable. It’s better to do one platform well than burn yourself out trying to do everything.

How do I know if this is right for me?
If you’re feeling overwhelmed, if you know you need support but don’t know where to start, or if you’ve tried doing it all yourself and it’s just not working—then yes, this is probably right for you.

Can you work with my existing VA or design team?
Yes! I love collaborating and am happy to slot into your current team structure. My role is to make your life easier, not take over.

How do we get started?
Just send an email or fill out the contact form. I’ll send over a quick intake questionnaire and from there, we can set up a call or get started directly based on your needs.

Your marketing doesn’t have to feel like a mess. If you’re ready to feel clear, supported, and in control of your author brand—let’s talk.