Author Newsletter Services
Build Your Mailing List. Nurture Your Readers. Grow With Confidence.
Whether you’re starting from scratch or ready to grow your list with intention, email is still one of the most powerful marketing tools for authors. But let’s be honest—planning sequences, designing graphics, and keeping up with content can feel like just another task on an already overloaded plate.
I offer done-for-you newsletter support that keeps your communication consistent, clear, and on-brand—so your readers feel connected and your list becomes a tool that works for you, not against you.
Lead Magnet Setup
I help you convert casual visitors into long-term readers with lead magnet sequences that feel intentional, personal, and aligned with your brand. From welcome emails to nurture journeys, I plan, write, and format every message to build trust and encourage engagement.
Email Creation & Management
Whether you send updates weekly or monthly, I handle the full process—writing, formatting, and scheduling emails that feel on-brand and reader-focused. Your newsletter stays active, consistent, and genuinely useful to your audience.
Newsletter Swaps via BookFunnel
I help you grow your list through organic, genre-aligned newsletter swaps. I manage the outreach, design your graphics and blurbs, and track participation—so you can expand your reach without the stress of cold pitching.
Substack Setup or Optimisation
Whether you’re brand new or migrating from another platform, I’ll design a clean, professional Substack layout that suits your author brand. This includes content categories, intro posts, and smart setup for discoverability and reader retention.
Substack Content Creation
Need help staying consistent? I offer monthly Substack content support, including writing, editing, and scheduling. From behind-the-scenes updates to promo posts and serialized content, I help you build community with confidence.
Why Do Author Newsletters Matter?
Email marketing is still one of the most effective ways to connect with your readers directly—without relying on social platforms that change by the week. A strong author newsletter builds trust, loyalty, and momentum, helping you stay visible between book launches.
When done well, it becomes your most powerful communication tool. From sneak peeks and preorder bonuses to personal updates and promos, your emails turn casual subscribers into engaged, long-term readers—and create consistent opportunities to sell your books without shouting into the void.
Read More
The Power of Author Newsletters
If you’ve ever told yourself, “I’ll start a newsletter one day,” or “I know I need to send something to my list, but I just don’t know what,” you’re not alone. For most authors, email marketing sits at the bottom of a never-ending to-do list—until it becomes the one thing they wish they’d prioritized sooner.
That’s because newsletters aren’t just a box to tick. They’re one of the most effective and sustainable marketing tools authors have access to.
Your mailing list is your direct connection to readers. It’s not subject to algorithms. It’s not limited by social media engagement drops. And it doesn’t disappear overnight if a platform changes its rules. It’s a space you own—and when used well, it becomes one of the most powerful drivers of reader loyalty, book sales, and long-term brand growth.
What Newsletter Marketing Actually Does
When authors think of newsletters, they often imagine dry updates or “buy my book” blasts. But modern email marketing is about far more than that. Here’s what a strategic author newsletter can help you do:
Build a loyal reader community that’s eager to hear from you
Increase launch visibility with a group of subscribers primed to support your books
Encourage preorders and reviews through early access and insider content
Drive consistent traffic to your shop, blog, or backlist
Develop your voice and brand through regular touchpoints that feel human and genuine
Whether you’re writing romance, fantasy, thrillers, or YA—a well-run newsletter gives your readers a reason to stay invested in your work between releases.
Start From Scratch or Optimize What You’ve Got
Some authors come to me at square one. Others have a MailerLite or Substack account they’ve barely touched. Some have built a list but aren’t sure what to send—or how often.
No matter where you’re starting, I provide flexible newsletter services to help you build, grow, and maintain your mailing list with confidence. You don’t need to be an expert in email platforms, automations, or tech. That’s what I’m here for.
My services include both one-time setup projects and ongoing monthly support, so you can choose what makes sense for your author career.
What I Offer: Author Newsletter Services
Lead Magnet Setup (and the Sequences That Follow)
You’ve likely heard the phrase, “Grow your list with a freebie.” That’s your lead magnet—an exclusive story, sample, checklist, or bonus that encourages readers to sign up for your newsletter. But it’s not just about what you give away. It’s about what happens next.
I help you:
Choose and format your lead magnet
Create an automated welcome sequence (typically 3–5 emails)
Deliver everything smoothly using your email platform or BookFunnel
Match the tone to your author brand so it feels like a natural extension of your writing
Lead magnets and onboarding sequences set the tone for your reader relationship. I make sure they do the job well.
Email Creation & Campaign Management
You don’t need to write a newsletter every week—but you do need to write with purpose. I help you create email content that balances value and visibility, so your readers stay connected and interested between releases.
Options include:
Monthly or biweekly newsletters with curated content
Launch campaign emails to promote new books
Seasonal or themed campaigns (e.g. cover reveals, preorder pushes, ARC callouts)
From content strategy to graphic creation, I take care of everything you need to send newsletters that perform.
Newsletter Swaps via BookFunnel
Looking to expand your audience? I’ll help you find and vet BookFunnel newsletter swaps that actually make sense for your genre, reader expectations, and list size.
You’ll receive:
A curated list of relevant authors and campaigns
Done-for-you copy and graphics to include in your newsletter
Clear guidance on swap etiquette and timing
Swaps aren’t just about exposure—they’re about strategic connections. I help you make the most of them.
Substack Setup & Optimization
If you’re moving to Substack—or already there but feeling lost—I can help.
I offer:
Full Substack setup (custom layout, navigation, branding)
Importing your list and organizing tags
Optimizing your settings for SEO, monetization, and discoverability
Content planning and publication strategy that suits your energy and capacity
Substack has different rules and rhythms than traditional email platforms. I’ll help you find your flow.
Ongoing Substack Content Creation
Substack is a great tool—but it only works if you’re publishing. If you’re looking to build a consistent reader experience, I offer ongoing content creation support tailored to your brand.
This includes:
Weekly or biweekly content written in your tone of voice
Visual design and light formatting
Repurposing content from other platforms (blog posts, Patreon, TikToks, etc.)
Comments moderation or response prompts (if needed)
You can hand over your ideas and let me shape them into posts—or let me take the reins completely. Either way, I make sure your Substack feels aligned, active, and authentic.
Why Email Marketing Works (Even When Social Media Doesn’t)
Social media is great for visibility. But email builds trust.
When someone subscribes to your newsletter, they’re inviting you into their inbox. That’s a level of access no algorithm can offer—and when handled with care, it leads to:
Stronger relationships
Higher conversion rates
More reliable launch outcomes
Even better? You don’t need a massive list to see results. You just need the right people—and the right message.
What It’s Like to Work With Me
My approach is simple: clarity, consistency, and compassion. I meet you where you are and build from there.
I don’t expect you to be an expert, have a polished lead magnet, or know your audience inside out. That’s what we’ll figure out together. My job is to simplify the tech, translate strategy into steps you understand, and create systems you can sustain—or hand off.
You can expect:
Clear timelines and project plans
Regular check-ins and transparent communication
Brand-matched content that supports your larger goals
Whether you’re building your list from scratch or just trying to stay on top of content creation, I’ll help you make newsletters feel doable—and even fun.
How to Get Started
You can book newsletter services on a once-off or ongoing basis. Some authors hire me for setup and training. Others prefer full-service support on a monthly basis.
To get started, just fill out the form on the contact page or send an email to [email protected] with a brief outline of what you’re looking for.
I’ll reply with:
A short list of questions to help scope your needs
A suggested starting plan
Pricing and availability based on your timeline
If you need help figuring out which platform to use, what to send, or how to position your newsletter in your brand—I’ve got you covered.
Newsletter Marketing That Feels Like You
At the end of the day, email marketing should reflect your voice, values, and vision. It’s not about slick campaigns or corporate language. It’s about speaking directly to the people who care about your work—and building the kind of reader connection that lasts beyond the next release.
Let’s build a newsletter you’re proud of. One that works for your readers—and for you.
Email Sequences That Build Loyalty
From welcome journeys to lead magnet delivery, I’ll help you craft a series that feels personal and aligned with your voice—guiding new readers from “just browsing” to “where’s the next book?”
Consistent Content Without the Burnout
You don’t have to email every week to stay relevant. I’ll help you plan and write content that keeps your list engaged—monthly, biweekly, or aligned with your launches—so you stay consistent without burning out.
Newsletter Swaps That Actually Fit
Swapping doesn’t have to feel awkward. I’ll match you with authors writing in similar genres and manage BookFunnel swaps that look polished, stay on-brand, and grow your list naturally.
Substack That Reflects Your Voice
If you’re ready to switch to Substack or just need help optimizing your current setup, I’ll get your platform looking clean, professional, and aligned with your author brand—no tech headaches required.
Support That Keeps You Showing Up
Need help long-term? I offer monthly Substack and email support to keep your list active. Whether it’s serialized fiction or reader Q&As, I’ll keep your content clear, consistent, and compelling.
Real Stories
Hear directly from authors who’ve transformed their marketing overwhelm into more time for writing the stories they love!
Frequency Asked Questions
Email marketing shouldn’t be the last thing on your to-do list—or the task you keep meaning to tackle but never quite do. These FAQs are here to make newsletters feel less like a chore and more like a tool you can actually use to grow your author career with confidence.
Yes—your email list is the only platform you own. Social media comes and goes, but a strong newsletter lets you communicate directly with your readers, promote new releases, share extras, and build long-term loyalty.
A lead magnet is something free you offer (like a bonus scene, short story, or first-in-series) to encourage readers to subscribe. A newsletter is what you send after they join—usually regular updates, sneak peeks, or promotional content.
There’s no one-size-fits-all. I help authors develop a sustainable email schedule—whether that’s weekly, biweekly, or monthly. The goal is to stay consistent without burning out or overwhelming your readers.
I can help you structure it and guide the tone, but you’ll write the actual content (since it’s in your voice). If you’re stuck, I’ll provide prompts and feedback to make the process easy and fast.
Yes. BookFunnel makes newsletter swaps seamless, allowing you to securely deliver free content to other authors’ readers—and vice versa. I’ll walk you through how it works and handle the logistics.
Absolutely. I specialize in helping authors start from scratch—from creating your first signup form to crafting your welcome sequence and designing a lead magnet that attracts the right readers.
Yes. I’ll review your current Substack and offer a detailed audit and optimization, including branding tweaks, post formatting, and strategic improvements to increase engagement.
Substack is more like a blog-meets-newsletter with a built-in reader community. It’s great for serialized content or behind-the-scenes updates. Traditional platforms (like MailerLite or ConvertKit) offer more automation and list-building tools.
Yes. I offer ongoing newsletter management, including content planning, graphic creation, formatting, and scheduling—so your list stays warm even when you’re busy writing.
I can! Many authors prefer to hand off email copywriting entirely. I’ll write clear, engaging emails aligned with your tone and voice. You’ll always have the final say before anything gets sent.