Author SEO Services
Helping Readers Find You—Without the Burnout
SEO doesn’t have to be a mystery or a mess. I specialize in SEO for authors, helping you get seen by the right readers—whether they’re searching for your genre, your book themes, or even your name. With a data-informed but human-first approach, I make SEO accessible, sustainable, and aligned with your energy.
On-Page SEO Setup
Ideal for new websites or site overhauls. Includes metadata, alt text, keyword placement, heading structure, image optimization, and mobile responsiveness.
SEO Audit & Fix
If your website is already live, I’ll assess what’s working and what’s not. Includes a full SEO audit, keyword analysis, and actionable fixes to improve visibility and performance.
Blog & Content SEO
I help you structure your blog for discoverability, including post formatting, internal linking, and strategic keyword use. Great for authors looking to grow traffic organically over time.
What is SEO and Why Should Authors Care?
Search Engine Optimization (SEO) helps your website show up in search engines like Google when people look for your books, genres, tropes, or even your name. It’s about getting discovered by the right readers—without having to constantly post or push.
Good SEO does more than boost traffic. It creates a strong foundation for your author platform by increasing your visibility, building credibility, and helping you attract organic readers who are already looking for stories like yours.
Done well, SEO builds visibility and long-term discoverability—without needing to post daily or rely entirely on social media.
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Why Author Newsletters Still Matter
Email marketing is one of the most powerful ways to reach and grow your reader base. Your email list is the only platform you truly own. Unlike social media, it isn’t dependent on algorithms or engagement spikes. Your newsletter gives you a direct line to readers who have already said, “Yes, I want to hear from you.”
When done right, newsletters create consistent opportunities to stay visible, build trust, and promote your books—without shouting into the void. They’re one of the most sustainable tools in your author business.
What an Effective Newsletter Can Do An author newsletter isn’t just a marketing tool—it’s a relationship builder. With the right structure and voice, your emails can:
Grow a loyal and engaged reader base
Boost preorder, release day, and backlist sales
Build interest in bonus content, lead magnets, or serials
Create authentic connection between releases
Whether you’re a debut author or years into your publishing journey, your list can be a key part of your long-term strategy.
Start From Scratch or Build On What You Have Whether you’re setting up your first list or need help organizing what’s already there, I’ll meet you where you are. I help with everything from platform setup and welcome sequences to content planning, Substack support, and ongoing monthly management. No tech expertise required.
Lead Magnet Sequences That Build Loyalty Lead magnets are a great way to grow your list—but they only work if readers actually receive and engage with them. I help you craft a thoughtful onboarding sequence that delivers your lead magnet and introduces readers to your books and brand with ease. Each sequence is tailored to your tone, genre, and goals.
Ongoing Newsletter Content Without the Burnout Consistency is more important than frequency. I help you decide what to send and when, whether that’s once a month, during launches, or biweekly touchpoints. Every email is planned, written, and scheduled with your voice in mind. You stay visible without needing to be constantly online.
Newsletter Swaps That Actually Work Swapping newsletters is a smart, organic way to grow your list. I coordinate genre-aligned newsletter swaps through BookFunnel, help you create compelling blurbs and graphics, and keep everything organized so your swaps are strategic, not spammy.
Substack Setup or Optimization Thinking about moving to Substack or want to clean up your existing space? I’ll help you optimize your publication layout, branding, and content categories to reflect your author identity. You’ll walk away with a platform that looks good and functions smoothly—for both you and your readers.
Monthly Substack Support That Keeps You Consistent Substack is an incredible tool for serialized stories, behind-the-scenes essays, or bookish updates—but it only works if you publish regularly. I provide monthly support for planning, writing, editing, and scheduling your posts, so you can stay consistent without the mental load.
Support for Any Stage of the Journey Whether you’re starting from zero or growing an active list, I bring structure, clarity, and sustainability to your newsletter strategy. You can choose from one-time setup projects or ongoing monthly support—whatever works best for your current energy and goals.
Why Email Marketing Works (Even When Social Media Doesn’t) Social media is a great tool for reach, but email is where relationships grow. Every subscriber has opted in to hear from you. That’s a deeper level of connection—and it translates into better engagement, more sales, and a stronger brand.
Even a small list can generate big results. The key is consistency, clarity, and speaking to the right audience in the right way.
Let’s Make Email Marketing Work for You Your newsletter doesn’t need to be overwhelming, and you don’t need to do it alone. I’ll help you build a system that feels manageable, professional, and entirely tailored to your author brand.
If you’ve been putting off your email strategy, this is your sign to get started. Let’s make it one of the most effective parts of your author business.
Keyword Strategy That Aligns With Your Genre
SEO starts with knowing what readers are searching for. I research and recommend keywords and phrases that reflect your books, themes, and genre hooks—then we use those to shape your site’s content, structure, and metadata.
Optimized Website Content That Works With Search Engines
Your pages, blog posts, and book blurbs should be easy for Google to understand. I ensure your page titles, headings, metadata, and alt text are optimized behind the scenes, while keeping your content human and on-brand.
Internal Linking That Keeps Readers Exploring
Internal links help search engines understand how your site is structured—and help readers stick around longer. I create smart internal linking systems between your books, blog posts, and key pages to boost authority and reduce bounce rates.
Blogging That Supports Your Author Brand
Blog content (when structured correctly) is one of the best ways to boost SEO. I help you outline topics, organize categories, and optimize your posts so they’re not only engaging—they also drive search traffic over time.
Image SEO for Book Covers, Graphics & More
Your site shouldn’t just look good—it should load quickly and be readable by search engines. I make sure your images are compressed, named properly, and tagged with descriptive alt text that supports your keywords and accessibility.
Technical SEO That Keeps You Search-Ready
This includes mobile responsiveness, page speed, clean URLs, and site structure—all essential for SEO. I make sure your website passes all the basics so search engines can crawl, index, and rank your site with ease.
Real Stories
Hear directly from authors who’ve transformed their marketing overwhelm into more time for writing the stories they love!
A.A. Gordon2024-11-13Trustindex verifies that the original source of the review is Google. Meg is exceptionally creative and so easy and comfortable to work with. She provides a range of services including social media content creation and ARC team management for authors, and I found her to be reliable and devoted to my brand. Val Tobin2024-07-21Trustindex verifies that the original source of the review is Google. Meg Kelly worked hard on the ARCs for The Empress. I really appreciate everything she did to get the book downloaded and read. I've already received thirteen ratings, ten with reviews, on GoodReads and ten reviews on Amazon. Considering the release date for the book was only June 28, that's a huge help. I never could've accomplished this on my own. I had no idea where to start, and Meg guided me through the process. It felt weird to have to do so little and yet gain so much. I still don't think the work that she did is something I could duplicate on my own. The created promo images alone are beyond my capabilities, and they look gorgeous. I look forward to working with Meg again on my next release and would recommend her services to any author wishing to promote their work. Becca Lamb2024-06-27Trustindex verifies that the original source of the review is Google. Meg was great to work with, very transparent about her process, and answered all my questions with kindness. Highly recommend! Sara Sines2024-05-17Trustindex verifies that the original source of the review is Google. Meg coordinated my latest release - from amazing graphics and creative text to managing my ARC Team. She did everything! She did it perfectly! I'm so grateful for Meg's professionalism, organizational skills, creativity, and astounding social media presence. I can't say enough good things about her! The success of my new release is directly related to the time and effort she put into it! I could not have done it without her. Thank you, Meg! Irene Te2024-04-24Trustindex verifies that the original source of the review is Google. I've loved working with Meg over the course of my book launch. It was my first experience launching a book and she was such a kind, supportive, and patient presence in my life throughout the months leading up to release day. I chose Meg because, after reviewing several other potential choices for a PA/marketer, she was the only one to tell me that my book (which does not adhere to current big trends or super popular tropes) would be a unique and exciting challenge for her rather than something difficult to sell. Meg shared that she loves to work with a variety of authors across genres, and she is certainly a fantastic person to be on your team regardless of what kind of book you're promoting. I felt reassured from the beginning that she believed in my book and cared about its success. Her organized approach and timely responses took away a lot of stress for me. Meg also has a robust portfolio of work she's done, from websites to graphic design to marketing, and her prices are affordable + transparent. I truly could not recommend her enough. If you're looking for a PA, whether you're more seasoned in the publishing game or new to it like me, please pick Meg! She is wonderful! Christine Miles2024-04-17Trustindex verifies that the original source of the review is Google. As a still emerging Indie Author, I feel incredibly lucky to have Meg on my team. She has seamlessly taken over managing my social media, the (dreaded) marketing, and newsletter creation. Her work is beautiful and professional, as well as well-written and edited. She just redesigned my website, too, and it's perfect. Next up--turning it into an e-commerce site. I can't recommend her enough! Louisa Poletti2024-04-16Trustindex verifies that the original source of the review is Google. Absolutely fantastic service, I can only recommend it! Meg has helped, supported and inspired me through our work on my first book. Any first-time author would be lucky to enlist her guidance and expertise, and I strongly recommend doing so! Julie-Anna2024-04-15Trustindex verifies that the original source of the review is Google. Literary Inspired is honestly a treat to work with. Meg is extremely responsive, sets realistic expectations, and is constantly considering your feedback to ensure you are getting exactly what you had hoped for. Personally for me, I set out to have a logo designed by her since my online presence is mostly through graphics and minimal speaking and/or sitting in front of a camera. At first, I think I was a bit unsure of exactly what I wanted. Yet, Meg somehow could take my unchoesive ideas from Canva and begin to form a logo and brand I could always see but not replicate visually. After a few more briefs, as she calls them, she came up with all that I could imagine and hope for. Thanks a bunch Meg for all that you have done and I look forward to further collaborations in the future. Natalie Cammaratta2024-03-25Trustindex verifies that the original source of the review is Google. Meg did a phenomenal job setting up my website, and does updates and new projects quickly and with great attention to detail! Kyra Synd2024-02-15Trustindex verifies that the original source of the review is Google. Accurate and efficient service. This was my first experience with a PA and I was followed patiently, even in explaining the necessary steps.














































































Frequency Asked Questions
Whether you’re brand new to the concept or looking to improve your site’s visibility, these answers will help you move forward with clarity and confidence.
Search Engine Optimization (SEO) is the process of making your website easier for search engines—and readers—to find. For authors, that means showing up when someone searches your name, your genre, or themes you write about. It helps you grow visibility organically without needing to constantly be online.
Yes, especially if your site is structured with keywords and metadata that reflect your genre, tropes, or themes. With proper setup, readers searching for books like yours are more likely to land on your site—and then follow your links to buy, sign up, or explore.
SEO is a long game, not a quick fix. Typically, results start building over 2–3 months, depending on how competitive your niche is and how frequently you’re updating your content. But when done well, the benefits are long-lasting and continue compounding over time.
Not at all. I’ll help with keyword research, showing you which terms readers are searching for and how we can naturally incorporate them into your content. It’s collaborative and fully explained—you’ll never be left guessing.
Both! I help structure your blog content to support SEO, including post formatting, titles, internal linking, and keyword use. Blog posts can be a fantastic way to drive consistent organic traffic when optimized properly.
Absolutely. I offer SEO audits and optimization for existing websites, including WordPress, Squarespace, Wix, and Shopify. I’ll review what’s working, identify what needs attention, and implement improvements directly or give you a roadmap to follow.
Yes. Every website I build includes on-page SEO setup, such as optimized titles, alt text, metadata, headings, and mobile responsiveness. I also offer deeper SEO support as an add-on or standalone service.
SEO and Amazon keyword strategy are different—but the visibility you gain from SEO can still support your broader author platform. A strong website with good SEO can lead readers to your Amazon listings, newsletter, or social platforms.
Ideally, yes—but not constantly. SEO works best when paired with regular updates, especially to blogs, book pages, or metadata. I offer quarterly check-ins or ongoing maintenance to keep your SEO healthy without adding stress.
Not at all. My SEO support is designed to be clear, empowering, and free of jargon. You’ll always understand what we’re doing and why, and I’ll guide you through every step—no tech background needed.