Literary Inspired

Services | SEO

Author SEO Services

Helping Readers Find You—Without the Burnout

SEO doesn’t have to be a mystery or a mess. I specialize in SEO for authors, helping you get seen by the right readers—whether they’re searching for your genre, your book themes, or even your name. With a data-informed but human-first approach, I make SEO accessible, sustainable, and aligned with your energy.

On-Page SEO Setup

Ideal for new websites or site overhauls. Includes metadata, alt text, keyword placement, heading structure, image optimization, and mobile responsiveness.

SEO Audit & Fix

If your website is already live, I’ll assess what’s working and what’s not. Includes a full SEO audit, keyword analysis, and actionable fixes to improve visibility and performance.

Blog & Content SEO

I help you structure your blog for discoverability, including post formatting, internal linking, and strategic keyword use. Great for authors looking to grow traffic organically over time.

What is SEO and Why Should Authors Care?

Search Engine Optimization (SEO) helps your website show up in search engines like Google when people look for your books, genres, tropes, or even your name. It’s about getting discovered by the right readers—without having to constantly post or push.

Good SEO does more than boost traffic. It creates a strong foundation for your author platform by increasing your visibility, building credibility, and helping you attract organic readers who are already looking for stories like yours.

Done well, SEO builds visibility and long-term discoverability—without needing to post daily or rely entirely on social media.

Why Author Newsletters Still Matter

Email marketing is one of the most powerful ways to reach and grow your reader base. Your email list is the only platform you truly own. Unlike social media, it isn’t dependent on algorithms or engagement spikes. Your newsletter gives you a direct line to readers who have already said, “Yes, I want to hear from you.”

When done right, newsletters create consistent opportunities to stay visible, build trust, and promote your books—without shouting into the void. They’re one of the most sustainable tools in your author business.

What an Effective Newsletter Can Do An author newsletter isn’t just a marketing tool—it’s a relationship builder. With the right structure and voice, your emails can:

  • Grow a loyal and engaged reader base

  • Boost preorder, release day, and backlist sales

  • Build interest in bonus content, lead magnets, or serials

  • Create authentic connection between releases

Whether you’re a debut author or years into your publishing journey, your list can be a key part of your long-term strategy.

Start From Scratch or Build On What You Have Whether you’re setting up your first list or need help organizing what’s already there, I’ll meet you where you are. I help with everything from platform setup and welcome sequences to content planning, Substack support, and ongoing monthly management. No tech expertise required.

Lead Magnet Sequences That Build Loyalty Lead magnets are a great way to grow your list—but they only work if readers actually receive and engage with them. I help you craft a thoughtful onboarding sequence that delivers your lead magnet and introduces readers to your books and brand with ease. Each sequence is tailored to your tone, genre, and goals.

Ongoing Newsletter Content Without the Burnout Consistency is more important than frequency. I help you decide what to send and when, whether that’s once a month, during launches, or biweekly touchpoints. Every email is planned, written, and scheduled with your voice in mind. You stay visible without needing to be constantly online.

Newsletter Swaps That Actually Work Swapping newsletters is a smart, organic way to grow your list. I coordinate genre-aligned newsletter swaps through BookFunnel, help you create compelling blurbs and graphics, and keep everything organized so your swaps are strategic, not spammy.

Substack Setup or Optimization Thinking about moving to Substack or want to clean up your existing space? I’ll help you optimize your publication layout, branding, and content categories to reflect your author identity. You’ll walk away with a platform that looks good and functions smoothly—for both you and your readers.

Monthly Substack Support That Keeps You Consistent Substack is an incredible tool for serialized stories, behind-the-scenes essays, or bookish updates—but it only works if you publish regularly. I provide monthly support for planning, writing, editing, and scheduling your posts, so you can stay consistent without the mental load.

Support for Any Stage of the Journey Whether you’re starting from zero or growing an active list, I bring structure, clarity, and sustainability to your newsletter strategy. You can choose from one-time setup projects or ongoing monthly support—whatever works best for your current energy and goals.

Why Email Marketing Works (Even When Social Media Doesn’t) Social media is a great tool for reach, but email is where relationships grow. Every subscriber has opted in to hear from you. That’s a deeper level of connection—and it translates into better engagement, more sales, and a stronger brand.

Even a small list can generate big results. The key is consistency, clarity, and speaking to the right audience in the right way.

Let’s Make Email Marketing Work for You Your newsletter doesn’t need to be overwhelming, and you don’t need to do it alone. I’ll help you build a system that feels manageable, professional, and entirely tailored to your author brand.

If you’ve been putting off your email strategy, this is your sign to get started. Let’s make it one of the most effective parts of your author business.

Keyword Strategy That Aligns With Your Genre

SEO starts with knowing what readers are searching for. I research and recommend keywords and phrases that reflect your books, themes, and genre hooks—then we use those to shape your site’s content, structure, and metadata.

Optimized Website Content That Works With Search Engines

Your pages, blog posts, and book blurbs should be easy for Google to understand. I ensure your page titles, headings, metadata, and alt text are optimized behind the scenes, while keeping your content human and on-brand.

Internal Linking That Keeps Readers Exploring

Internal links help search engines understand how your site is structured—and help readers stick around longer. I create smart internal linking systems between your books, blog posts, and key pages to boost authority and reduce bounce rates.

Blogging That Supports Your Author Brand

Blog content (when structured correctly) is one of the best ways to boost SEO. I help you outline topics, organize categories, and optimize your posts so they’re not only engaging—they also drive search traffic over time.

Image SEO for Book Covers, Graphics & More

Your site shouldn’t just look good—it should load quickly and be readable by search engines. I make sure your images are compressed, named properly, and tagged with descriptive alt text that supports your keywords and accessibility.

Technical SEO That Keeps You Search-Ready

This includes mobile responsiveness, page speed, clean URLs, and site structure—all essential for SEO. I make sure your website passes all the basics so search engines can crawl, index, and rank your site with ease.

Real Stories

Hear directly from authors who’ve transformed their marketing overwhelm into more time for writing the stories they love!

Frequency Asked Questions

Whether you’re brand new to the concept or looking to improve your site’s visibility, these answers will help you move forward with clarity and confidence.

Search Engine Optimization (SEO) is the process of making your website easier for search engines—and readers—to find. For authors, that means showing up when someone searches your name, your genre, or themes you write about. It helps you grow visibility organically without needing to constantly be online.

Yes, especially if your site is structured with keywords and metadata that reflect your genre, tropes, or themes. With proper setup, readers searching for books like yours are more likely to land on your site—and then follow your links to buy, sign up, or explore.

SEO is a long game, not a quick fix. Typically, results start building over 2–3 months, depending on how competitive your niche is and how frequently you’re updating your content. But when done well, the benefits are long-lasting and continue compounding over time.

Not at all. I’ll help with keyword research, showing you which terms readers are searching for and how we can naturally incorporate them into your content. It’s collaborative and fully explained—you’ll never be left guessing.

Both! I help structure your blog content to support SEO, including post formatting, titles, internal linking, and keyword use. Blog posts can be a fantastic way to drive consistent organic traffic when optimized properly.

Absolutely. I offer SEO audits and optimization for existing websites, including WordPress, Squarespace, Wix, and Shopify. I’ll review what’s working, identify what needs attention, and implement improvements directly or give you a roadmap to follow.

Yes. Every website I build includes on-page SEO setup, such as optimized titles, alt text, metadata, headings, and mobile responsiveness. I also offer deeper SEO support as an add-on or standalone service.

SEO and Amazon keyword strategy are different—but the visibility you gain from SEO can still support your broader author platform. A strong website with good SEO can lead readers to your Amazon listings, newsletter, or social platforms.

Ideally, yes—but not constantly. SEO works best when paired with regular updates, especially to blogs, book pages, or metadata. I offer quarterly check-ins or ongoing maintenance to keep your SEO healthy without adding stress.

Not at all. My SEO support is designed to be clear, empowering, and free of jargon. You’ll always understand what we’re doing and why, and I’ll guide you through every step—no tech background needed.