Author Social Media Services
Show Up Online Without Burning Out
Social media can feel like a full-time job—but it doesn’t have to. I help authors build a strong, scroll-stopping presence across Instagram and Facebook by combining strategy, branding, and reader-first content. Whether you’re just getting started or ready to hand it all off, I offer support that protects your time, matches your energy, and helps your books get seen.
Account Setup
Perfect for new authors or those starting fresh. I’ll create and connect your Instagram, Facebook, and Business Meta accounts, ensuring everything is properly branded, linked, and optimized for visibility and ease of use.
Graphic Packs
Receive a custom-designed set of 9 branded graphics, built around your themes, tropes, and hooks. You provide the content and direction—I’ll make it polished, professional, and platform-ready.
Brand Overview
We’ll define your author voice, tone, aesthetic, and content pillars to create a sustainable strategy. Includes a full overview you can refer back to any time—ideal if you plan to manage your socials yourself or want consistency across your platforms.
Social Media Marketing
Each month includes the creation of 12 branded graphics, professionally written captions tailored to your voice, hashtag research, and scheduling across Facebook and Instagram (three posts per week). You approve everything before it goes live—I handle the rest, so you can stay focused on writing.
Community Management
Let’s turn likes into loyalty. I monitor comments and DMs, manage your reader group if you have one, and create engagement-based content that encourages reader interaction and ongoing conversation.
Group Promotions
I actively seek out organic opportunities to recommend your books in relevant reader groups. This includes commenting on reader “ISO” posts, participating in bookish convos, and subtly boosting your visibility where your audience is already hanging out.
What Does Social Media Really Do for Authors?
Social media is more than a place to post—it’s a space to connect, build trust, and turn readers into loyal fans. When used intentionally, it becomes one of your most powerful marketing tools. But without a clear brand, content plan, or system, it can quickly lead to burnout or wasted energy.
That’s where I come in.
I help you create a social strategy that works with your energy, your audience, and your schedule. Whether you’re looking to grow your visibility, promote new releases, or create a community that loves your books as much as you do, we’ll build a presence that’s sustainable, strategic, and unmistakably you.
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Why Social Media Still Matters for Authors
Social media isn’t dead—and it’s not just for influencers. It remains one of the most powerful (and free) tools for indie authors to connect with readers, grow brand awareness, and sell more books. The key isn’t being everywhere. The key is showing up consistently and strategically, in a way that works for your personality, energy, and publishing goals.
Whether you’re just launching your debut or managing a backlist of ten, social media can be your megaphone, your community hub, and your reader magnet—all rolled into one. And no, you don’t need to dance on TikTok to make it work.
What Author Social Media Actually Does
Done well, social media helps:
Attract new readers through discoverability
Strengthen your brand through visuals and tone
Keep your current audience engaged between releases
Drive traffic to your newsletter, website, or shop
Build trust through authentic connection
What it doesn’t have to do? Drain your energy or take over your life.
My Approach: Strategic, Sustainable, and Aligned With You
As an author-focused marketer, I don’t offer cookie-cutter social plans. Everything I create is shaped around your genre, tone, goals, and bandwidth. That means whether you’re sunshine-and-memes or dark-academia-with-a-dagger, your content will feel aligned—not generic.
I design systems and content that:
Feel good to post (and aren’t just filler)
Work with your natural energy and writing schedule
Attract the right readers—not just random likes
Are rooted in strategy, not stress
Let’s Talk About Content
There’s no magic number of posts per week. What matters is consistency and alignment. Here’s what I help with:
Content Planning & Strategy: Based on your genre, audience, and author voice, we’ll build your content pillars—the core themes that will guide your posts.
Caption Writing: Struggle with what to say? I craft compelling, human-first captions that build connection while boosting engagement.
Hashtag Research: I use targeted, genre-relevant hashtags to expand your reach without relying on algorithms.
Content Calendars: No more guessing what to post. I’ll deliver everything organized and scheduled—just review and approve.
Graphics That Match Your Brand
Every graphic I create is designed to reflect your brand and speak directly to your readers. These aren’t just pretty posts—they’re strategic touchpoints that communicate tone, genre, and emotional hook at a glance.
Common graphic types include:
Quote cards
Tropes and reader hooks
New release graphics
Cover reveals and teasers
Reader testimonials
Bookstagram-style lifestyle posts
Social Media Packages That Grow With You
Whether you just need a jumpstart or want ongoing management, here’s how I support your journey:
Account Setup: I’ll get you started on Instagram, Facebook, and Business Meta—all branded, linked, and optimized.
Brand Overview: We define your author voice, visual style, and core message so your content stays cohesive across platforms.
Graphic Packs: You provide the tropes and content focus—I deliver a polished, custom-designed set of 9 graphics.
Monthly Management: Everything done for you—12 graphics, captions, hashtags, scheduling, and approval.
Community Management: I respond to comments and DMs (if you want me to), and help keep your reader group engaged and active.
Group Promotions: I actively seek out reader “ISO” posts and organic ways to recommend your books across Facebook reader groups.
FAQs I Get From Authors
“What if I don’t know what to post?”
That’s exactly what the content plan is for. I’ll help you find your pillars and give you easy-to-follow suggestions.“Do I have to be on TikTok?”
Not unless you want to. I focus on Facebook and Instagram, where the bulk of your reader base likely already hangs out.“Will I still have control over what’s posted?”
Always. You approve all content before it goes live.“Can I keep posting too?”
Absolutely. Many authors like to sprinkle in personal posts between the scheduled content.
Why Most Authors Burn Out On Social Media (And How I Help You Avoid It)
Burnout happens when you:
Post without a plan
Constantly try to keep up with trends
Don’t see traction and start to spiral
What I do is build systems that keep your presence steady and low-lift. You can post once a week and still build a powerful brand. You can reuse content across platforms. You can step back and not lose momentum.
Support That Stays With You
Social media changes constantly, and I stay on top of platform shifts, algorithm updates, and evolving trends so you don’t have to. That includes:
Flexible packages you can pause or change anytime
Monthly check-ins for full management clients
Strategy consults if you want a reboot
Options to scale up around launches, then pull back
You Don’t Need to Be Everywhere. You Just Need to Be Consistent.
Whether you’re managing your own feed, collaborating with your PA, or handing it all off to me, my goal is the same: to help you create a social presence that’s sustainable, aligned, and feels like you.
Let’s make showing up online feel manageable again.
Let’s build a strategy that fits your energy, your brand, and your reader community.
Brand Recognition That’s Consistent Across Platforms
From your tone to your visuals, I help you develop a clear, recognizable presence that makes your brand instantly familiar—no matter where readers find you.
Content That Attracts, Not Just Fills a Feed
Every post is designed to engage, reflect your genre and brand, and speak directly to your ideal reader. This isn’t “post daily just because.” It’s intentional content that actually connects.
Engagement That Builds Real Community
I help you turn passive followers into active fans through conversation-driven content and thoughtful community management that fosters reader loyalty.
Promotional Opportunities That Feel Natural
Whether it’s recommending your book in a reader group or positioning a post to ride a trend without chasing it, I help you get visible in ways that feel aligned—not forced.
Visuals That Reflect Your Vibe
Your graphics are more than pretty—they're part of your brand. I design visuals that showcase your books, reflect your energy, and make your content feel cohesive.
Systems That Save You Time
From scheduling to automation, I set you up with a system that lets you show up consistently without feeling like you’re constantly online. You’ll know what’s going out, when, and why.
Real Stories
Hear directly from authors who’ve transformed their marketing overwhelm into more time for writing the stories they love!
Frequency Asked Questions
This FAQ covers common questions I get from authors about platform setup, content creation, strategy, and what’s included in each service. If you’re wondering where to start or what’s right for your author brand, you’re not alone—and you’re in the right place.
Yes! Every package starts with a clear content strategy based on your author brand, genre, and goals. I help you identify content pillars, plan your posts, and even write your captions if needed.
I currently focus on Instagram and Facebook, since that’s where most authors and readers are actively engaging. I also help you connect these platforms via Business Meta so you can manage everything in one place.
Yes. I’ll create or clean up your Instagram, Facebook Page, and Meta Business Suite so everything is properly linked, branded, and optimized from the start.
That’s great! I can still do a full audit and refresh, optimize your bios, clean up old posts (if needed), and ensure your visuals and messaging are aligned with your goals.
You provide the content themes, tropes, and promotional focus, and I create a branded set of 9 ready-to-post graphics that match your vibe. These are perfect for cover reveals, quote graphics, tropes, and announcements.
Definitely. Some authors start with a brand overview and graphic pack, then move into monthly management. Others jump straight into full social media support. You’re welcome to build a package that fits your energy and goals.
That package includes your brand overview, 12 custom graphics, written captions, hashtag research, and post scheduling three times per week across Facebook and Instagram. It’s fully managed, with you approving everything before it’s published.
If you opt into community management, I can monitor and respond to comments and DMs on your behalf, or notify you when something needs your attention. I also help manage your reader group, if you have one.
I search relevant Facebook reader groups for “book recommendation” or “ISO” posts that match your genre or tropes. I then organically recommend your book where appropriate—like a savvy reader, not a spammy ad.
Always. You’ll receive content for approval each month before anything goes live. My job is to take social media off your plate, but still make sure it feels aligned with you.