Literary Inspired

April 2024

Custom author marketing services for indie and traditional authors, created by Literary Inspired.

How to Host Your Author Website

Navigating the world of website hosting can be daunting, but it’s a crucial step in establishing your digital presence as an author. I simplify this process for you, ensuring that your website not only goes live but thrives online. Registering and Owning Your Domain The first step in your web hosting journey is registering a domain name. This unique address on the internet will represent your brand and help readers find you easily. Registering a domain involves selecting a name that reflects your author brand and paying an annual fee to maintain ownership. This domain is your own corner on the web, and renewing it annually ensures it remains yours without interruption. Understanding Web Hosting Fees Once you have your domain, the next step is choosing where and how your website will be hosted, which usually incurs a monthly fee. Web hosting is like renting a space on a server where your website’s data and files are stored and accessed by visitors worldwide. At Literary Inspired, I offer an all-inclusive hosting service for just $30 per month. Your website will be placed on a dedicated server, meaning you aren’t sharing resources with other websites. This setup enhances your website’s performance, providing faster load times and reducing the likelihood of downtime. Dedicated Servers and Personalized Care Choosing a dedicated server means you get enhanced security, speed, and reliability. I also offer 24/7 website monitoring. If your site experiences any issues, I’m immediately notified via Discord, enabling me to address and resolve the problem swiftly, often before you even notice. And the best part? You won’t find yourself lost in a sea of customer support calls; instead, you receive my personal attention. I am always just a message away, ready to handle any concerns with the speed and dedication you deserve. Email Hosting with Google Workspace If you need a professional email linked to your domain, I can assist you in setting up with Google Workspace. This service offers reliable email hosting and additional tools like word processing and spreadsheets, all linked to your custom domain. Hosting your author website doesn’t have to be complicated. With Literary Inspired, you get straightforward, effective solutions tailored to your needs as an indie author. Ready to take the next step in your author journey? Let’s get your website up and running smoothly so you can focus on what you do best: writing.

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Custom author marketing services for indie and traditional authors, created by Literary Inspired.

Understanding WordPress

When you first consider building a website with WordPress, it might seem like there’s only one WordPress. However, it’s crucial to recognize that there are two distinct platforms: WordPress.com and WordPress.org. Each serves different needs, and choosing the right one can significantly impact your site’s functionality, freedom, and ability to grow alongside your authorial career. What’s the Difference Between WordPress.com and WordPress.org? WordPress.com is a hosted service—it’s user-friendly and great for beginners. It manages all the hosting hassles, but this ease comes with limitations. Depending on your plan, you can choose from several themes and plugins, but customization options are restricted unless you opt for a higher tier. This platform is suitable if you prefer not to handle technical details and need a straightforward, albeit controlled, web presence. Conversely, WordPress.org offers a self-hosted platform where you have full control over your website. This option requires more initial setup, such as securing your own hosting and domain name. However, it provides unlimited customization possibilities and the autonomy to truly make your website reflect your unique brand and voice. Why Indie Authors Should Consider WordPress.org Customization and Control: WordPress.org empowers you with complete freedom to customize your website. You can alter everything from the site’s appearance to its backend functionality, which is essential for creating a unique and professional online presence that stands out from the crowd. Unlimited Plugin Access: With WordPress.org, you can install any plugin available on the market. This access is crucial for enhancing your site’s capabilities, whether it’s for SEO, security enhancements, social media integration, or complex e-commerce solutions. Full Monetization: WordPress.org imposes no restrictions on how you monetize your site. This freedom is vital for indie authors who aim to maximize their revenue streams, allowing direct sales, affiliate marketing, and more, without any limitations. Empowering Indie Authors At Literary Inspired, I understand the importance of not just building a website but truly owning it in every sense. While WordPress.com offers a simpler platform, particularly with its Creator plan, it comes with inherent limitations that might not align with your long-term goals. I advocate for WordPress.org because it embodies the freedom and scalability necessary for a growing author’s platform. Choosing between WordPress.com and WordPress.org isn’t just about selecting a website builder—it’s about choosing the path that aligns best with your vision for your authorial and digital presence. Feel empowered knowing that whichever path you choose, I’m here to guide you, ensuring that your digital platform shines as brightly as your narratives. Furthermore, I ensure that all my clients feel empowered and encouraged to take charge of their own platforms. I provide detailed walk-throughs, including screenshots and descriptions, to help you make edits and changes to your website independently. This hands-on guidance helps demystify the technical aspects of managing a WordPress.org site, making it accessible for authors who are new to web management. FAQs About WordPress for Indie Authors Can I switch from WordPress.com to WordPress.org? Yes, migrating from WordPress.com to WordPress.org is possible and often beneficial as your needs expand. The process involves purchasing hosting, exporting your content, and setting up a new WordPress.org installation. While it might seem daunting, I provide detailed guides to help you through each step. Is WordPress.org more expensive than WordPress.com? While WordPress.org might entail higher initial costs due to hosting and domain expenses, it generally becomes more cost-effective in the long run. This avoids the recurring higher costs associated with WordPress.com‘s premium plans, which can escalate as your needs increase. How technically skilled do I need to be to use WordPress.org? There is a learning curve with WordPress.org, but a wealth of resources are available to assist you. Additionally, I provide personalized walkthroughs complete with screenshots and descriptions to help you manage and customize your website effectively.

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Custom author marketing services for indie and traditional authors, created by Literary Inspired.

Indie Publishing 101: A Beginner’s Guide

Reentering the indie publishing world after a hiatus can feel like navigating a whole new landscape. As someone who partners closely with authors to amplify their presence and readership, I’ve gathered insights that might help demystify this environment, making your comeback—or debut—as smooth as possible. TikTok and Indie Publishing: A Tactical Approach While TikTok’s influence in the book world is undeniable, its suitability for direct author promotion is limited. The platform’s algorithm typically does not favor self-promotion. Instead of pouring resources into multiple daily posts, a more effective strategy is collaborating with small BookTokers who show genuine enthusiasm for your genre. These partnerships can lead to more authentic and effective promotions than direct advertisements, helping your books reach the right audience without the burnout. Market Dynamics: The Pulse of Publishing The indie publishing sector is experiencing a revitalisation rather than a slowdown, thanks largely to platforms like BookTok that shine a spotlight on indie authors. This newfound visibility contrasts sharply with the traditional publishing industry, which has seen a slowdown for various reasons. Traditional publishers are increasingly eyeing indie authors who have already built strong followings and a solid backlist. In a strategy that some may see as opportunistic, these publishers are republishing indie works with new covers and additional content, betting that loyal readers will purchase updated editions of books they may already own. However, indie books are becoming increasingly accessible and affordable, especially on platforms like Kindle Unlimited which appeals to the current economic climate, where readers are more conscious of book prices and seek more value and novelty for their spend. Economic Trends Influencing Reading Preferences The pace at which avid readers consume books makes platforms like Kindle Unlimited and Kobo Plus cost-effective. As economic considerations weigh more heavily on consumers’ minds, subscription services have become increasingly popular. These platforms allow readers to explore diverse genres without financial commitment, catering to the fluctuating economic climate by providing an affordable form of escapism. Revolutionizing Cover Design in Romance The romance genre has seen a notable shift from explicit covers to more abstract, cartoon-style artwork. While this trend was initially refreshing, it now faces the challenge of oversaturation. Readers crave new, distinctive covers that clearly convey the content’s nature, urging a shift towards designs that can stand out and speak directly to the intended audience. Building a Community: ARC and Street Teams Creating an ARC and Street Team early in your publishing process is crucial. Establish a sense of community and exclusivity by designing unique badges or logos for your ARC team, giving them something to be excited about and spurring interest among potential ARC readers. Equip your ARC team with all necessary materials for promotion, understanding that only about 10% may follow through due to various reasons: Many ARC readers often apply for multiple books, not knowing which they’ll be accepted to. Getting approved for several can lead to feeling overwhelmed, resulting in a shutdown. Life’s unpredictabilities can intrude, reducing available reading time. With these factors in mind, it’s vital to provide every tool and resource to help your ARC team promote your books effectively, even if they can’t read them immediately. Final Thoughts As you dive back into indie publishing, focus on the essence of your journey: your stories. While marketing tactics, cover trends, and community building are important, they serve to support the true core of your work—creating engaging, memorable narratives. Use these insights to craft a strategic approach that aligns with current trends and your personal goals, ensuring your return to indie publishing is both successful and fulfilling.

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Custom author marketing services for indie and traditional authors, created by Literary Inspired.

Interview with Lou Poletti, author of Gamebound

I am so excited to be bringing back my Author Spotlight series, a dedicated space on my blog and now Substack where I showcase the incredible talent of indie authors I’ve had the privilege of working with. This series aims to connect the indie author community, share marketing insights, and introduce readers to their next favorite book. Each post shares the unique journeys of authors as they navigate the complexities of publishing, providing a platform for them to share their experiences and advice, while also promoting their latest works. Today, I am thrilled to introduce Lou Poletti, an emerging author in the gamelit community. Lou’s debut novel, “Gamebound,” is set to release on Kindle Unlimited on April 30th and is currently available for pre-order. “Gamebound” plunges readers into the virtual world of Verindale, where the protagonist, Nylah, awakens with no memory of her identity and must navigate a maze of challenges and discoveries. The book promises to blend intense virtual reality gaming with deep psychological themes, making it a unique addition to the gamelit genre. As Lou’s digital strategist and marketer, I’ve been closely involved in crafting the promotional campaign for “Gamebound.” Our efforts have focused on building anticipation and engagement through targeted social media marketing and managing the ARC & Street Team activities. These initiatives aim to amplify Lou’s visibility and connect her with readers eager for new and immersive fantasy experiences. Through creative content and strategic outreach, we’ve worked to ensure that “Gamebound” not only reaches its audience but also leaves a lasting impression. A Conversation with Lou Poletti Can you give us a brief overview of “Gamebound” and what inspired you to write this novel? Gamebound is the story of a woman who wakes up in a video game with half her memories gone and has to piece herself back together as she plays her way out. Along the way, she fights against physical creatures and her own emotional demons to keep her sanity in a world where her thoughts are not just her own. The whole series started in a little café in Regensburg, Germany, with an amazing gluten-free chocolate cake. I was enjoying my favorite tea and cake when I started thinking about an elaborate game system like the ones I enjoyed playing. Then I wondered what would happen if someone woke up in one with no idea why they were there, and out came the iPad. My colleagues would even laugh when they saw me walking down the street typing away at my tablet while on my way to and from work. I spent a long time not intending to publish it, though, and I initially just used it as my own form of writing therapy. That was until my dad gave it to my cousin Felicity, and then I just had to “get this out to the world.” As a debut author, what were some of the biggest challenges you faced while writing and preparing “Gamebound” for publication? Perfectionism and imposter syndrome were some of my biggest. Navigating the monumental list of tasks that encompass self-publishing and building an audience was also challenging at times. That said, Google-fu, learning to ask for help when needed, and my husband just being a bastion of encouragement were wonderful antidotes. “Gamebound” features a unique blend of virtual reality and game mechanics. What drew you to incorporate these elements into your storytelling? I adore RPG game series like the Elder Scrolls and Dragon Age and can get lost in their worlds for hours. Sometimes, I’m not even playing; I’m just looking up lore on the Wiki page and enjoying my trip down the rabbit hole, reading all the creative bits of lore the writers and designers manage to stuff into those games. It’s so inspiring, and it’s what led me to ponder about how I could design my own in-depth system. A few cups of tea and a demolished chocolate cake later, I was well on my way to creating one, and to this day, I still have my “Character Classes” document and the notes I created in that café. Your novel delves deep into psychological themes alongside its adventurous plot. Why did you choose to focus on these themes, and how do you think they enhance the story? As a mental health advocate, I’d love to see more representation in fiction. In certain cases, I believe it can allow people to interact with these topics from a safe distance when veiled through fantasy or other fictional means, as the fantasy helps create distance from the real-world equivalent. At least, that’s the theory. This particular installment focuses on acceptance—accepting help, accepting what is, and accepting what we can do in each moment. It’s my opinion that right balance of humor and heaviness can provide a safe space for people to interact with more difficult topics and, importantly, see them in a new light. I’ve seen it happen in all kinds of art forms and find it captivating when it works. It’s something unique to art and I believe that personal connection is what makes art, and by extension stories, meaningful. I felt I had a unique chance to cultivate that balance in my writing in the hopes that someone might see a situation differently or that some of the lessons and concepts might resonate with readers going through something similar. Could you share your process for developing your main character, Nylah, and what you hope readers will take away from her journey? Nylah evolved over my many iterations. At first, she was simply all the things I wished I could say out loud without being labeled a delinquent, but as I rewrote, I decided I needed to get to know her better. I interviewed her in my mind as we sat together in a room. I asked her several questions and even realized I had two versions of her to get to know—the one with her memories and the one without them. The differences between them surprised

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