Your Amazon product page has a section most indie authors leave blank. Amazon A+ content is the visual, module-based area that sits below your book description, free to anyone enrolled in KDP. Used well, it turns a plain wall of text into a page that answers a reader’s questions and shows them who the book is for. Left empty, it is a gap where a browsing reader decides to click away.
Here is what Amazon A+ content is, what to put in it, and the mistakes that make authors wish they had left it blank.
What Amazon A+ content actually is
A+ content is a set of image-and-text modules you build in the KDP dashboard and attach to your book’s detail page. On most listings it appears under the heading “From the Publisher,” between the standard description and the reviews. You get a small library of module layouts: a banner image, image-with-text blocks, comparison tables, and simple text sections.
It earns your afternoon. It gives you room to sell in pictures, which the plain description cannot do, and it applies across every edition and marketplace once Amazon approves it. Submit once, and it shows on the ebook, the paperback, and the .com and .co.uk pages together.
It is not a replacement for a strong blurb. The blurb still does the heavy lifting up top. A+ content is the follow-through, for the reader who is interested but not yet sure.
What to put on the page
Think about the reader who has read your description and is hovering. What would tip them? That is what your modules are for. A few blocks earn their place on almost every fiction listing.
A tropes-and-vibe block
Readers buy fiction on promise. A clean module that names the tropes, the heat level, and the mood does more selling than another paragraph of prose. “Enemies to lovers. Slow burn. Small-town winter. One bed.” A reader who wants exactly that will buy on the strength of it.
A series map, if you have one
If the book is part of a series, show the reading order with the covers in a row. Readers who find you on book three need to know where to start, and a visual order does that faster than a line of text buried in the description. This is the same problem a good series page on your author website solves, and the A+ block is where Amazon lets you solve it on the listing itself.
An “if you loved” comparison
A comparison module that places your book beside two or three well-known comps gives a new reader a fast read on fit. Keep it honest. Compare on the reading experience, not on sales rank, and never claim to be the next anyone.
A short author block
One image, a few lines of bio in your own voice, and a line about what you write. Readers who like a book want to know there are more coming. Give them a reason to look you up.
Design the modules for a phone
More than half of Amazon browsing happens on a phone, and A+ modules stack and shrink on a small screen. Text baked into an image can become unreadable. So keep the words in the text fields Amazon gives you, use images for the visual, and check the preview on mobile before you submit. If you cannot read it on your own phone, a reader will not squint at it either.
You do not need a designer. Simple, on-brand blocks that match your cover palette beat busy graphics every time. If your cover already sets a look, borrow its colors and fonts and let the page feel like one thing.
The mistakes that get A+ content rejected or ignored
Amazon reviews every submission, and a few things get modules bounced or make them fall flat.
- Review quotes with sources Amazon does not allow. You cannot cite Amazon reviews or star ratings inside A+ content, and unattributed praise reads as invented. Use editorial quotes with a named source, or skip them.
- Pricing, promotions, or “buy now” language. Amazon rejects anything about price or time-limited deals, and links off Amazon are not allowed. Keep it about the book.
- Text trapped in images. It fails accessibility, it breaks on mobile, and it cannot be read by search. Put words in the text fields.
- Blurry or low-resolution images. A pixelated banner does more harm than no banner. Meet Amazon’s size specs or leave the module out.
Approval usually takes a few business days, so build it before launch week, not during it.
Where A+ content fits in the listing
A+ content is one layer of a listing that has to work as a whole. The blurb, the categories, and the keywords decide who arrives. A+ content helps decide who stays. If the rest of the page is not set up, start there first: my guides to optimizing your Amazon book listing and to Amazon categories and keywords for fiction cover the parts that bring readers to the page in the first place. And when the page is ready and the reviews start to matter, an ARC team is how you get honest reviews on it by launch.
So fill the blank section before your next launch week, not during it. It is one of the few places on Amazon where you get to show a reader, in pictures, exactly why the book is for them, and almost nobody in your genre is using it.