SmarterQueue
a tool I actually use
Schedule once, then let your best posts run again.
SmarterQueue is a social media scheduling tool with evergreen recycling built in, so your strongest posts keep circulating instead of disappearing after one run. It’s for authors who don’t have time to post live every day and would rather build a library of content once, then have it queued and re-shared on a schedule that keeps them visible without living inside the apps.
Chapter 01
Why I recommend it
Why I recommend SmarterQueue.
Social rarely dies from a lack of ideas. It dies from the daily grind of showing up live, which is exactly the part SmarterQueue takes off your plate.
The evergreen recycling is the feature that sets it apart. You sort your posts into categories, set the times you want each category to go out, and SmarterQueue keeps the queue full by cycling your best content back through on a schedule. A caption you wrote once can work for you for months instead of vanishing down the feed after a single post, which matters enormously when you’re one person writing books and marketing them at the same time.
It also handles the ordinary scheduling well: a visual calendar, multiple accounts in one place, and a content library you can build in batches when you have the energy for it. That batching is the real win: you sit down once, load a month of content, and then step away from the daily pressure to perform.
I recommend it to authors who want a consistent presence without it eating their writing time. It won’t invent your voice or replace the occasional live, in-the-moment post, but for keeping the lights on between launches, it does the quiet work reliably.
Chapter 02
What goes in it
The category readers follow you for is the one you never fill.
The tool sorts posts into categories and cycles them. What it will not tell you is which categories to build, so here is the split I set up for authors.
Your books
One post per title, rotating, so the backlist keeps working in the eleven months when nothing is launching.
Your voice
The writing-life and behind-the-desk posts readers actually follow an author for. This is the one that is always empty.
Your reader magnet
The sign-up prompt, on a slow rotation, so the newsletter keeps growing without you thinking about it.
Proof
Reader reviews and reader messages, recycled rather than posted once and lost down the feed.
What a month on the queue looks like
- One library, built in batchesYou load it when you have the energy, not at 9pm on a Tuesday.
- Categories that cycleA caption you wrote once keeps working for months instead of vanishing down the feed.
- A visual calendarYou can see the whole month before a single post goes out.
- Every account in one placeScheduled together, from one queue, instead of app by app.
- A queue that runs while you draftThe eleven months between launches stop being silent.
It will not invent your voice, and it will not replace the occasional live, in-the-moment post. It does the quiet work.
Chapter 03
The honest bit
What it costs.
SmarterQueue runs on a monthly or annual subscription, with tiers scaled to how many social accounts and scheduled posts you need, so a single author on a couple of platforms sits at the lower end rather than paying agency rates. There’s usually a free trial so you can load some content and see the recycling work before you commit, and the annual option brings the monthly cost down if you decide to stay. Check their pricing page for the current tiers and trial terms, since both get updated periodically.
Chapter 04
See it working
What the recycling looks like.
The argument for this tool is one feature: a post goes back in the queue instead of into the bin. It is much easier to watch than to explain.
The queue does not get tired. That is the entire pitch.
Get your time back
Ready to stop posting live every day?
Build your content library once, set the queue, and let your best posts keep working while you get back to writing. Start with the free trial and see the recycling for yourself.
I earn a commission if you buy through this link. I only recommend tools I actually use with clients.