The Blog
Social Media & Visibility
Social media and visibility for authors: show up consistently on the platforms that sell books, without burning out or chasing every passing trend.
BookTok has shifted the book world, but it is not the golden ticket it gets sold as. It has revived backlists, made overnight bestsellers,…
Instagram is one of the better places for a fiction author to build a readership, but only if you show up as yourself and…
A real author case study: the strategy that grew a paranormal romance author’s Kindle Unlimited page reads more than 15× in seven months.
Metricool studied 24 million Instagram posts. What the 2026 study’s findings on carousels, hashtags, the three-day window, and Stories mean for author marketing.
The question I get most about Facebook reader groups is some version of “my group has gone quiet, should I post more?” Sometimes it’s…
A TikTok video hits 200,000 views, and the Goodreads review count sits at 22. The algorithm is working. People are watching. But none of…
Most of the advice about Goodreads for authors focuses on reviews: how to get them, how not to solicit them, how to respond (don’t),…