Explore best practices, common pitfalls, and how to make the most of ARC opportunities—whether you’re an author or reader.
Advanced Reader Copies (ARCs) are a vital part of the indie publishing world. They generate early reviews, create buzz, and give authors a glimpse into reader reception ahead of release. But for something so powerful, the process can be surprisingly confusing—and sometimes a little awkward.
That’s where this new series comes in.
Welcome to ARC Dive—a weekly breakdown of real scenarios, how-tos, and etiquette tips designed to help both readers and authors navigate the ARC world with confidence. From review expectations and deadline mishaps to late feedback and DNF situations, we’ll cover it all.
Expectations for ARC Readers
ARC readers are a book’s early champions. You’re not just reading—you’re helping shape its success. That said, with that power comes a few important responsibilities.
Understand the Format
Most ARCs are provided as digital copies, not physical books. Printing and shipping paperbacks is costly and usually reserved for specific promotions. Supporting the author with a purchase on release day is always appreciated, especially if you loved the ARC.
Write Considerate, Constructive Reviews
You don’t need to be a book blogger or professional reviewer to be effective. Just aim to share your genuine reading experience with clarity and kindness.
Review tips to keep in mind:
Start with basic book info (genre, vibe, whether it’s part of a series)
Share what worked for you—voice, characters, pacing, themes
Point out any struggles (without bashing the author)
Avoid spoilers, or clearly mark them
Keep it honest, fair, and readable
Even a few thoughtful lines go a long way.
Know How Ratings Work
This one’s important. On Goodreads, a 3-star rating means “I liked it.” But on Amazon, anything under 4 stars can be treated as a negative review by the algorithm. This isn’t about manipulating reviews—it’s about being informed before assigning a number.
If your rating is 3 stars but your review is positive, consider clarifying that you enjoyed the book and explain what held it back from being a higher rating. That small detail can make a big difference in how it’s perceived by future readers and the algorithm.
Communicate Honestly
Life happens. If something comes up and you can’t finish the book or meet a deadline, just say so. Authors appreciate honesty and don’t expect perfection. A quick message saying “I need to bow out of this one” or “I’ll be late—can I still review?” is always better than going quiet.
Support Beyond Reviews
Even if you DNF or run out of time, you can still help:
Share the author’s release-day post
Add the book to your Goodreads shelves
Leave a “first impressions” comment if you started but didn’t finish
Join future opportunities when the timing feels better
Expectations for Authors
ARCs are a generous gift—but they’re also an exchange. Here’s how to set your campaign up for success and treat your ARC team like the valuable collaborators they are.
Set Realistic Expectations
Not every reader will finish. Not every reader will post. A 10–20% response rate is standard, and that’s not a sign of failure. Readers are human, often juggling multiple books, deadlines, and real-life commitments. Focus on the readers who do show up—and make it easy for them to do so.
Make It Easy
Provide clear instructions, review links, and optional graphics or captions. Use tools like BookFunnel or Google Forms to keep everything organized. The less friction in the process, the better the outcome.
Respect Reviewer Space
Never pressure for a 5-star review. Don’t offer money or incentives in exchange for positive feedback. Paid reviews violate platform terms and can get your book removed from Amazon. Reviews should be honest, not transactional.
Appreciate the Team
Shout out your ARC readers, reshare their posts, and thank them—even if their reviews are mixed. Acknowledging their effort builds long-term goodwill, and loyal ARC readers are marketing gold.
Create a Feedback Loop
Ask your team what worked or didn’t. Were the instructions clear? Did the deadline feel manageable? What support helped them the most? Small tweaks can lead to a smoother process next time.
Professionalism and Kindness Matter—on Both Sides
ARC reviews are not just about the book—they’re about building relationships.
Authors are trusting readers with early access to something personal.
Readers are donating time and energy to support that vision.
When you lead with clear expectations, mutual respect, and honest communication, ARC campaigns can be one of the most rewarding parts of the publishing journey—for everyone involved.
Thanks for reading this first installment of ARC Dive.
Be sure to come back next week for more real-talk tips and behind-the-scenes insights on all things ARC-related.
Have a question you’d love answered in an upcoming post? Drop it in the comments below!