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Book Launch & ARC Strategy
Book launch and ARC strategy for indie authors: how to plan a release, run an ARC team, and turn early readers into the reviews that actually move a book.
Most authors plan their launches with a task list, not a strategy. A marketing brief is the document that should come first. Here’s what…
A BookTok following and an ARC team serve different functions. Here’s why social engagement doesn’t automatically convert to reviews, and what the infrastructure gap…
The standard pre-order strategy is to push your reviewers and ARC team to pre-order so your release day gets a sales spike. That advice…
You ran the campaign. You set up the BookFunnel link, put the call out in your reader group and newsletter, and got a decent…
Launch week plans almost always look better on paper than they perform in practice, and the gap shows up in the same place across…
Most ARC campaigns don’t fail at sign-up. They fail in the gap between delivery and review, and that gap almost always comes down to…
A well-organized ARC Management plan is one of the most useful tools in any romance author marketing strategy. It goes far beyond sending early…