The Blog
Book Launch & ARC Strategy
Book launch and ARC strategy for indie authors: how to plan a release, run an ARC team, and turn early readers into the reviews that actually move a book.
One of the most common things I see in intake calls is an author describing two reader groups as if they are one. "I…
Most ARC campaigns don’t fail at the sign-up stage. They fall apart in the ten days after delivery, and most authors don’t realize it…
Most authors hear “start marketing early” as “post more, post sooner.” That is not what it means. Here is what each phase of a…
Most authors plan their launches with a task list, not a strategy. A marketing brief is the document that should come first. Here’s what…
A BookTok following and an ARC team serve different functions. Here’s why social engagement doesn’t automatically convert to reviews, and what the infrastructure gap…
The standard pre-order strategy is to push your reviewers and ARC team to pre-order so your release day gets a sales spike. That advice…
You ran the campaign. You set up the BookFunnel link, put the call out in your reader group and newsletter, and got a decent…
Launch week plans almost always look better on paper than they perform in practice, and the gap shows up in the same place across…