The blog
Book Launch & ARC Strategy
Book launch and ARC strategy for indie authors: how to plan a release, run an ARC team, and turn early readers into the reviews that actually move a book.
Book marketing after launch is where the steady sales live. The quiet habits that keep new readers finding your book long after release week…
How to get book reviews long after launch week: the ARC, newsletter, and back-of-book habits that keep new reviews arriving month after month.
An ARC team is how your next book launches with reviews already on the page instead of silence. Here is how I build one,…
The best time to launch a book follows the reading season, not your writing schedule. A month-by-month calendar for indie authors, and the dates…
What a release campaign for the tenth book in a series actually took: the entry-point problem, the production sequence, why a finished caption bank…
Running an ARC (Advance Reader Copy) campaign is not as simple as handing out early copies and waiting. A well-managed ARC campaign is part…
One of the most common things I see in intake calls is an author describing two reader groups as if they are one. "I…
Most ARC campaigns don’t fail at the sign-up stage. They fall apart in the ten days after delivery, and most authors don’t realize it…
Most authors hear “start marketing early” as “post more, post sooner.” That is not what it means. Here is what each phase of a…