The Blog
Email, Newsletters & Substack
Email, newsletter and Substack strategy for authors: grow a list you own, write emails readers actually open, and keep your most loyal readers close.
The months with no release are most of the year. What to send instead: from the desk, from the book, from the reader, from…
Substack vs newsletter for fiction authors: which one to choose, what each does, and why you can run both without losing your readers.
Start an author newsletter readers actually want: the reader magnet, the welcome sequence, and a sending rhythm you can keep. Plus a free field…
Substack for authors, honestly: what it does well, where a plain newsletter beats it, how paid subscriptions actually work, and who it really suits.
I’ve seen first-hand what a well-built email list can do for an author’s career. Email gives you a direct line to your readers, independent…
Most lists never build the part that runs between signup and the next launch. Here is what an author newsletter welcome sequence should actually…
Most book launch email sequences do two things: announce the release and remind subscribers to buy. That is a content calendar, not a launch…
Substack for fiction authors is one of the most recommended platform moves in author marketing right now: start a Substack, build your list, reach…
Newsletter swaps promise warm leads from genre partners. Here is what the genre-match logic misses, and what actually makes a swap worth running.
Most author newsletter advice starts with growing your list. The harder problem is that most newsletters have no clear function. Here’s what author newsletter…