In an era where the digital landscape is constantly evolving, authors face a unique challenge: how to effectively harness social media to connect with readers and build a lasting brand. Yet, many fall into the trap of using these platforms merely as advertising channels, missing out on the true potential…
As a digital marketing specialist focusing on authors and publishers, I've explored numerous platforms to help my clients connect with their readers and grow their brands. After extensive research and hands-on experience, I can confidently say that Substack has become my top recommendation for authors looking to engage with their…
As an indie author, navigating the vast ocean of Amazon's book marketplace can be daunting. One of the most crucial aspects of ensuring your book's visibility and success is mastering Amazon book categories. In this comprehensive guide, we'll explore why categories matter, how to research and choose the best ones…
As an avid reader and self-proclaimed collector of beautiful books, I've found myself on a rollercoaster ride of subscriptions, cancellations, and re-subscriptions over the years. My journey has taken me through the offerings of Bookish Box, Illumicrate, Fairyloot, and more recently, OwlCrate's new quarterly model. Each box has its unique…
OwlCrate, a popular book subscription service, has announced the launch of four new quarterly subscriptions set to begin in Spring 2025. As someone who's always on the lookout for interesting book subscription options, this caught my attention. Let's dive into what OwlCrate is offering and my thoughts on this new…
When Fairyloot announced their new Romantasy Book-Only Subscription for 2024, I was intrigued. As a long-time reader of fantasy and romance, the idea of a subscription dedicated to romantic fantasy with a spicy twist caught my attention. Here's what I've learned about the subscription and my experience so far. First,…
June is an exhilarating month for book enthusiasts, as Penguin Random House unveils a stunning array of new book releases that promise to captivate, thrill, and inspire. From gripping thrillers to heartwarming tales, there's something for every reader. Dive into these highlights and prepare for an unforgettable reading journey. Whisper…
Rakuten Kobo recently announced the release of the industryโs first color E Ink e-readers: the Kobo Libra Colour and the Kobo Clara Colour. These devices boast color E Ink "Kaleido S3" displays, offering โa subtle paletteโ for readers. Alongside these, Kobo also introduced the Kobo Clara BW, an upgraded black-and-white…
In the indie publishing, Advanced Reader Copies (ARCs) play a pivotal role in the pre-launch phase of a book. They help generate buzz, secure early reviews, and gauge reader reception. However, both ARC readers and authors must navigate this process with a clear understanding of expectations and etiquette to ensure…
Welcome back to my Author Spotlight series, available on my blog and SubStack. This series is a celebration of the indie author community, offering a platform for authors to share their publishing journeys, connect with readers, and provide valuable insights into the world of book marketing. It's an initiative to…
