The Blog
Author Brand & Marketing Strategy
Author brand and marketing strategy: position your books, market sustainably, and build a career that does not depend on any single platform or algorithm.
BookBub said no. The promo sites I stack instead, how to spread them across a week, what a stack costs, and where the return…
Cover, blurb, categories, reviews, price. The order to fix a book that died in month one, and why price comes last.
Comp titles do a different job in metadata, pitches, ads and A+ content. How to pick ones that fit, where each is allowed, and…
BookBub now re-sends Featured Deals the next day to readers who missed them. How long to hold your discount, and what it changes about…
Simon & Schuster is courting indie authors with Pocket Books and Simon Stream. What the deals actually offer, why it’s happening, and what to…
Some reader groups, ARC teams and newsletter swaps decline books with AI-generated covers. What happened on one launch, and what to check before approving…
Does self-publishing burn your shot at a traditional deal? It does not, but it changes your rights and record. What to protect if you…
Spotify now offers US indie authors free AI audiobook narration for up to five titles. What launched, how it works, and what to check…
Book clubs for authors are captive rooms of readers who talk. How to find the right clubs, pitch an offer they will accept, and…
A month-by-month holiday book marketing plan for Q4: get your listings ready, sell through the gift season, and catch the quiet reading days.