The Blog
Author Brand & Marketing Strategy
Author brand and marketing strategy: position your books, market sustainably, and build a career that does not depend on any single platform or algorithm.
Sell books direct with Shopify and BookVault: how the print-on-demand integration works, and the price-sync gotcha that can cost you your margin.
What a series announcement at ThrillerFest NYC actually took: the constraint that shaped it, the build order, and what transfers to any author with…
Most authors do not have a marketing problem. They have a discoverability problem, and marketing is the part of it you can actually fix.…
Every author gets told to build a platform, and almost nobody gets told what one is. So you end up on five social apps,…
Whether you are publishing your first book or coming back to indie after a few years away, the ground has shifted enough that the…
Romance is the genre driving the audiobook boom, by a wide margin. Listening has gone from a niche format to a core one for…
Book promotion is as much work as writing the book. For indie authors, it’s where good decisions compound and bad ones quietly drain time…
Most indie author marketing advice is calibrated for romance. Here’s what’s different for thriller, mystery, and crime fiction writers.
The most common version of debut author marketing advice is a list: platform, newsletter, social media, ARC team, content calendar. Most of it lands…
Most series authors I work with have a discoverability problem they cannot name. The launch numbers look fine. The ARC campaign ran well. Book…