The Blog
Author Brand & Marketing Strategy
Author brand and marketing strategy: position your books, market sustainably, and build a career that does not depend on any single platform or algorithm.
Are audiobooks for indie authors worth it in 2026? How to weigh the market, choose a production route, and run the numbers before you…
How to hire a book editor with confidence: which edit you need, the sample test, and the questions that reveal a good one before…
How to hire a cover designer without the regret: the exact questions to ask about rights, genre fit, and revisions before you pay a…
Facebook ads vs Amazon ads for authors: what each one is good at, what it costs, and which to start with for your book.…
Indie vs traditional publishing vs small press: what each path actually gives you, what it takes, and the exact questions to ask before you…
The indie author mistakes that cost the most, from covers to contracts, told anonymously, with the questions to ask before money changes hands.
The new EU return law lets buyers refund books within 14 days. What it means for authors selling ebooks and print direct into the…
Book marketing for neurodivergent authors: systems that reduce decision fatigue instead of adding rules, built for how ADHD and autistic authors actually work.
How many copies does a debut novel really sell? What normal debut author book sales, reviews, and launch numbers look like, without the hype.
Authors are still told that a traditional deal is the thing that makes them real. Sign with a recognized house, the thinking goes, and…