The blog
Author Brand & Marketing Strategy
Author brand and marketing strategy: position your books, market sustainably, and build a career that does not depend on any single platform or algorithm.
How many copies does a debut novel really sell? What normal debut author book sales, reviews, and launch numbers look like, without the hype.
Authors are still told that a traditional deal is the thing that makes them real. Sign with a recognized house, the thinking goes, and…
What a series announcement at ThrillerFest NYC actually took: the constraint that shaped it, the build order, and what transfers to any author with…
Indie authors operate in a market where discoverability is genuinely difficult. You can write a strong book, price it well, and still struggle to…
An author platform is how readers find you, get to know your work, and decide to follow you beyond a single book. Building one…
Whether you are returning to indie publishing after a break or launching your first book, the landscape has changed enough that the old playbook…
Romance novels have always been a popular genre, but in recent years, there has been a significant rise in the popularity of romance audiobooks.…
Book promotion is as much work as writing the book. For indie authors, it’s where good decisions compound and bad ones quietly drain time…
Most indie author marketing advice is calibrated for romance. Here’s what’s different for thriller, mystery, and crime fiction writers.
The most common version of debut author marketing advice is a list: platform, newsletter, social media, ARC team, content calendar. Most of it lands…