The Blog
Author Brand & Marketing Strategy
Author brand and marketing strategy: position your books, market sustainably, and build a career that does not depend on any single platform or algorithm.
BookBub accepts around 10 to 15 percent of Featured Deal submissions. Here is what actually drives acceptance, why your book keeps getting rejected, and…
Author brand strategy is a positioning question, not a design one. It is who you write for, what you promise them, and whether every…
If a single company controls how readers find you, reach you, and pay you, one change you did not choose can move all three…
Building an audience as a fiction author sounds like building an audience for any other creator. It works almost entirely differently, and the standard…
When a book is not selling despite marketing, most authors default to the same diagnosis: the marketing needs fixing. More posts. A different ad…
A cover that stands out isn’t always one that converts. Here’s how to read whether your book cover genre signals are working for or…
What’s actually working in romance author marketing in 2026, and what’s being oversold. A practitioner read on Facebook groups, email, TikTok, and the pattern…
Most indie authors have a promotion plan. Fewer have a book marketing strategy. Here is the difference between the two, why it matters, and…
Most authors arrive at a new provider after the last one did not work out. The author marketing services industry has a low barrier…
The authors with the most stable writing income are rarely those with the most recent release. Once an author has eight to ten titles,…